B2B and B2C CRM Manager
3 days ago
The ideal candidate will be a highly skilled Digital Marketing Automation Specialist with extensive experience in creating and executing multi-touch account-based marketing plans. You'll own and execute the CRM marketing strategy, managing all CRM data infrastructure, and will have a thorough understanding of advanced data segmentation and marketing automation.
- Create and execute multi-touch account-based marketing plans that focus on demand generation and deal acceleration within our most strategic accounts.
- Liaise with Tech, Creative, Sales and all relevant internal channels to ensure CRM is fully aligned with the business and vice versa.
- Develop a deep understanding of our target audience's needs and preferences.
As a seasoned professional, you'll have 8 years of experience in a B2B & B2C CRM / MarComms role, with a degree in Marketing, Digital technologies or similar relevant field preferred. You must have experience with Salesforce Marketing Cloud, analytical skills, ability to interpret data and insight to drive improvement, and a self-starting attitude ready to seize opportunities to make an impact without needing to be told.
- Self-starting attitude; ready to seize opportunities to make an impact without needing to be told.
- Strong analytical skills; ability to interpret data and insight to drive improvement.
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