Digital Marketing Automation Specialist

3 days ago


Cape Town, Western Cape, South Africa RAY AI Full time
Job Description

We're seeking a seasoned Customer Journey Optimization Expert to join our marketing team. As a key member of the team, you'll own and execute the CRM marketing strategy, managing all CRM data infrastructure. Your primary responsibility will be to create and execute multi-touch account-based marketing plans that focus on demand generation and deal acceleration within our most strategic accounts.

  1. Develop a deep nurturing flow for sophisticated B2B & B2C customer segmentation.
  2. Maintain all the CRM systems and databases required to deliver a coherent strategy.
  3. Brief engineering teams on work needed to maintain and develop CRM infrastructure.

You will have 8 years of experience in a B2B & B2C CRM / MarComms role, with a degree in Marketing, Digital technologies or similar relevant field preferred. You must have experience with Salesforce Marketing Cloud, analytical skills, ability to interpret data and insight to drive improvement, and a creative thinker with meticulous attention to detail.

  • Analytical skills; ability to interpret data and insight to drive improvement.
  • Creative thinker, with meticulous attention to detail.
  • Strong understanding of advanced data segmentation and marketing automation.


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