Junior CRM Manager

6 days ago


Cape Town, Western Cape, South Africa O'Brien Recruitment Full time

We are seeking a qualified Junior CRM Manager to join our Customer Experience team. In this role, you will focus on driving customer retention strategies, improving efficiencies, and reducing attrition.

Key Responsibilities:

  • Collaborate with the CRM & Direct Marketing Manager to plan and execute multi-channel marketing campaigns.
  • Manage and maintain the customer direct marketing calendar and campaigns.
  • Implement quality assurance across all CRM activities and campaigns.
  • Create compelling SMS copy for marketing communications.
  • Set up, monitor, and report on customer surveys.
  • Analyze and report on the performance of campaigns to improve customer engagement.
  • Ensure all CRM campaigns comply with best practices and legal regulations.
  • Identify gaps in the customer journey and work with stakeholders to design new campaigns.
  • Track competitor activity and market trends for insights.
  • Provide support for any ad hoc CRM-related tasks as required.

Key Requirements:

  • Grade 12 (Essential).
  • Degree or relevant marketing qualification.
  • Minimum 1 to 3 years' CRM experience.
  • Experience in customer lifecycle management and segmentation.
  • Proficiency with CRM tools and content management systems.
  • Advanced knowledge of MS Office.
  • Strong attention to detail and the ability to adapt to evolving business needs.

If you meet the majority of the requirements, we encourage you to apply 

If you do not receive a response within two weeks, please consider your application unsuccessful.



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