Multi-Touch Account-Based Marketing Strategist

3 days ago


Cape Town, Western Cape, South Africa RAY AI Full time
Key Responsibilities

The successful candidate will be a highly skilled Multi-Touch Account-Based Marketing Strategist with extensive experience in creating and executing multi-touch account-based marketing plans. You'll own and execute the CRM marketing strategy, managing all CRM data infrastructure, and will have a strong understanding of advanced data segmentation and marketing automation.

  1. Create and execute multi-touch account-based marketing plans that focus on demand generation and deal acceleration within our most strategic accounts.
  2. Liaise with Tech, Creative, Sales and all relevant internal channels to ensure CRM is fully aligned with the business and vice versa.
  3. Develop a deep understanding of our target audience's needs and preferences.

As a seasoned professional, you'll have 8 years of experience in a B2B & B2C CRM / MarComms role, with a degree in Marketing, Digital technologies or similar relevant field preferred. You must have experience with Salesforce Marketing Cloud, analytical skills, ability to interpret data and insight to drive improvement, and a self-starting attitude ready to seize opportunities to make an impact without needing to be told.

  • Self-starting attitude; ready to seize opportunities to make an impact without needing to be told.
  • Strong analytical skills; ability to interpret data and insight to drive improvement.


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