Marketing Manager B2B Financial Services

6 days ago


Cape Town, Western Cape, South Africa Talent Shore SA Ltd Full time

About our Client: Our client specialises in financial modelling, financial planning & analysis (FP&A), and reporting. Their services help businesses quantify decision impacts and achieve desired outcomes. They work across industries, supporting projects such as forecasting & management reporting, fundraising, business valuation, refinancing, cash-flow modelling, project finance, portfolio analysis, and mergers & acquisitions. As the first marketing hire, this is an exciting opportunity to build and shape the marketing function, drive key initiatives, and contribute significantly to business growth. Job decription: Website Management & SEO Manage and optimise the company website to enhance user experience, organic traffic, and lead generation. Regularly update content, including blogs, service descriptions, and case studies. Conduct keyword research, implement on-page SEO strategies, and track performance to improve search rankings. LinkedIn Strategy & Engagement Develop and execute a LinkedIn strategy to boost brand awareness, engagement, and lead generation. Create and manage LinkedIn content (posts, articles, videos) tailored to B2B audiences. Expand the companys network by connecting with key decision-makers, partners, and potential clients. Content Research & Creation Research trending topics and key issues relevant to our target audience. Stay updated on industry trends, competitor activities, and client challenges to shape content strategy. Create engaging content, such as blog posts, newsletters, case studies, and infographics. CRM Management Maintain the CRM system to ensure accurate data collection, lead segmentation, and workflow automation. Design and implement lead nurturing campaigns to move prospects through the sales funnel effectively. Collaborate with sales to ensure smooth lead handovers and alignment between marketing and sales efforts. Use CRM insights to track lead activity, campaign effectiveness, and marketing ROI, providing actionable recommendations. Proven experience in website management and SEO with measurable results in driving organic traffic and conversions. Strong knowledge of LinkedIn marketing, including content creation, engagement strategies, and lead generation. Ability to research and identify trending topics to inform content strategy. Excellent written and verbal communication skills for professional audiences. Proactive, self-starter mindset with strong time management and organisational skills. Nice-to-Haves Experience managing paid campaigns on LinkedIn or Google Ads. Proficiency in marketing analytics tools (Google Analytics, LinkedIn Analytics). Familiarity with content creation tools (e.g., Canva) or marketing automation platforms (e.g., HubSpot). Background in financial services or experience in a B2B marketing role.


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