Marketing Director

2 days ago


Centurion, Gauteng, South Africa ARCS Full time
Key Responsibilities:

As a Marketing Manager at ARCS, you will be responsible for developing and implementing a comprehensive marketing strategy for the African region, aligned with global objectives. This includes conducting market research and analysis to identify market opportunities, customer needs, and competitive positioning, as well as setting clear objectives and KPIs for marketing campaigns to drive growth and brand recognition.

Key Responsibilities (continued):
  1. Lead marketing campaigns, product launches, and promotions tailored to regional markets in Africa, ensuring a strong presence across multiple channels.

  2. Manage digital marketing, PR, and communication strategies to ensure consistency and effectiveness of marketing efforts, collaborating closely with sales, product management, and global marketing teams.

  3. Oversee local adaptation of global marketing materials and messages, ensuring relevance to the African markets, and engage with external stakeholders, including advertising agencies, media outlets, and event organizers.

  4. Manage the regional marketing budget, ensuring effective allocation of resources and achieving a strong return on investment (ROI), tracking and reporting on campaign performance, and making data-driven decisions to optimize future initiatives.

  5. Build and maintain strong relationships with key customers, distributors, and partners across Africa, supporting the sales team with marketing tools, collateral, and strategies that drive customer engagement and business development.

  6. Regularly report on market trends, customer insights, and competitor activities to inform business strategies, analyzing sales data, marketing performance, and customer feedback to continuously refine marketing efforts.

Key Qualifications and Experience:

To be successful in this role, you will need a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 6 years of experience in marketing, including at least 3-5 years in a managerial role, preferably in the manufacturing or industrial sectors. Proven experience in managing marketing operations, leading and managing a diverse team in a fast-paced, multinational environment, and demonstrated success in driving business growth and brand recognition.


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