SaaS Growth Marketing Expert

2 days ago


Cape Town, Western Cape, South Africa OpenFi Full time

OpenFi Ltd, a cutting-edge technology start-up, is seeking a seasoned SaaS Growth Marketing Expert to propel our AI sales automation platform to new heights. If you're passionate about driving business growth and have a knack for crafting compelling marketing strategies, this role is tailored for you.

As a member of our dynamic team, you'll focus on deploying AI-driven solutions that empower businesses to streamline their sales processes. Your expertise will be instrumental in shaping the future of our AI sales automation platform, ensuring it remains at the forefront of innovation.

Your key responsibilities will include:

  • Rapidly scale adoption of both AI products, setting appointments and closing deals
  • Collaborate with onboarding teams for customer setup and retention
  • Work closely with product teams to gather customer insights and drive product-market fit
  • Drive exponential growth in B2B SaaS through an 80/20 approach, focusing on the biggest impact for monthly recurring revenue

You'll have the opportunity to leverage your skills in:

  • Growth marketing: lead gen, funnel optimisation, and multi-channel campaigns
  • Apollo.io: demonstrated experience with prospecting, sequencing, and analytics
  • Copywriting & Psychology: ability to write persuasive, customer-centric messaging
  • Technical Tools: familiarity with Senja.io, Google Analytics, and AI-driven marketing tools


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