Growth Performance Marketing Manager

At (formerly SovTech), we believe the future of software lies in the talent, innovation, and creativity found on the African continent. For over a decade, we have been pioneering world-class software development for a global audience. We are the leading custom software development company from Africa that, like any great tech company, was founded in a garage.

has now grown to more than 350 of the best AI-powered software engineering experts, building world-class platforms for growing businesses across four cities on three continents.

Looking ahead, we remain committed to growing Africa's tech ecosystems. Africa is home to the world's youngest population, with over 50% of Africans under the age of 25. Recent estimates indicate there are over 700,000 professional software developers across Africa today. That number is projected to double by 2025. We believe in the future of African tech talent and the impact it will have on scaling global companies.

Accelerating business growth with expert tech talent

Trusted by 400+ companies, helps businesses scale with our cloud-based engineering subscription platform, offering consistent, cost-effective AI-powered experts, teams, and reliable developer analytics.

Why Join Our Team

Be part of a dynamic, people-first team that's showcasing and advancing Africa's tech landscape on the global scale. At , we celebrate your individuality, empower your decision-making, and create meaningful experiences. Together, we're driving innovation and building exceptional teams. Take a look at some of the highlights:

- At , we champion an empowered workplace where you shape the culture, influence decisions on tech stacks, and take charge of user testing—all while working from wherever you thrive best across our interconnected Guilds.
- Our distributed teams span South Africa, Nigeria, Kenya, Zimbabwe, and other parts of the continent, showcasing the diversity and brilliance of African talent.

The Vibes

- Annual Foos-Fest: Showcase your skills at our legendary Foosball Festival and take home quirky, sought-after awards.
- AI-Powered Hackathons: Collaborate with your team to create innovative, market-ready products in just 24 hours—all while enjoying live music and family-friendly fun.
- Year-End Celebrations: Reflect and connect at our unforgettable year-end events, a decade-old tradition we continue to cherish.
- Popcorn Fridays, Dev Chats, and Braais: Bond with colleagues over insightful discussions and sizzling good vibes.
- Fluid Clubs: Join like-minded peers in activities like hiking, running, and more to foster shared interests beyond work.
- Weekly All-Hands: Stay inspired and in the loop with our weekly All-Hands sessions that bring us together as one team.
- Explore Week: Our annual tradition encourages you to work from anywhere around the globe for one exciting week—freedom meets inspiration

Rewards & Recognition

- Stacos (our company currency): Reward and recognise your peers with Stacos and exchange them for cool vouchers to celebrate accomplishments big and small.
- Commission Incentives: Unlock attractive rewards for successful business development leads and employee referrals.

Continued Career Growth & Support

- Internal AI Platforms: We empower our teams with access to both closed and open source LLM's that make work easier and empower your professional growth. We love AI
- High-Performance Culture: Stay aligned and on track with OKRs (Objectives and Key Results) and structured annual reviews.
- Personalized Mentorship: Receive dedicated guidance from leadership and the Talent Success Team through one-on-one sessions and quarterly check-ins tailored to your career aspirations.

Our teams are powered by AI—Transforming How We Work

- Our teams embrace cutting-edge AI platforms, agents and tools, creating smarter workflows and accelerating career development with AI.
- OpenAI, Anthropic, Llama - we use them all so choose what suits you best
- You don't need your own licenses - we cover the costs and have our own internal AI platforms that gives you access to them all in a secure environment.

Outstanding Employee Benefits*

- Discovery Medical Aid: Prioritizing your health with the best care.
- Half-Day Birthday Leave: Celebrate your special day with an afternoon off
- Family responsibility & Parental Benefits: Providing full support for a meaningful work-life balance.

*Please note: Benefits may vary depending on employment type

Join us and be part of a dynamic, supportive team that's making waves across Africa.

Responsibilities & Requirements

We are seeking an experienced and dynamic Growth Performance Marketing Manager to join our high-performing marketing team. In this pivotal role, you will take full ownership of the lead generation strategy, aligning paid ad campaign management, email nurturing workflows, and website conversion optimization with business and sales objectives. Your expertise will generate qualified, high-quality leads that fuel business growth and sales pipeline success. Bringing a data-driven and results-oriented mindset, you will directly influence the growth trajectory of our company. This position is ideal for a strategic leader with deep expertise in performance marketing, demand generation, and campaign optimization, with a proven track record of delivering measurable results.

Responsibilities:

1. Lead Generation Strategy & Ownership

- Own and execute the Marketing inbound lead generation strategy, ensuring seamless integration with overarching business and sales department objectives.
- Develop, refine, and oversee high-performing lead nurturing flows through paid ad campaigns, email marketing efforts, and conversion-focused website improvements.
- Optimize the entire lead acquisition lifecycle to generate Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and Opportunities, driving measurable results for sales enablement.
- Craft and manage customer persona-driven strategies to engage, convert, and retain high-quality leads across the US and UK markets.

2. Paid Advertising Campaign Management (Essential)

- Design, execute, and continuously improve data-driven paid advertising campaigns across platforms like LinkedIn, Google Ads, and Meta.
- Develop ad strategies to meet and exceed lead generation KPIs, such as CPL, conversion rates, and cost per acquisition, while delivering an impactful return on ad spend (ROAS).
- Identify and capitalize on growth opportunities to scale campaigns profitably while maintaining a relentless focus on lead quality.

3. Website Conversion Rate Optimization

- Create and optimize lead generation funnels on the company website to maximize lead capture and conversion rates.
- Test and improve landing pages, calls to action, and user experiences using A/B testing and analytics insights.
- Ensure website design and messaging are tightly aligned with lead generation efforts and overall marketing strategies.

4. Email Nurturing & Campaign Integration

- Develop and oversee an email marketing strategy to nurture leads and advance them through the sales pipeline.
- Ensure ad campaigns and email workflows are interconnected and work cohesively to optimize lead movement through the funnel.
- Measure email performance and improve conversion rates with segmentation, targeted messaging, and timely follow-up strategies.

5. Campaign Optimization & Strategy Alignment

- Take a full-funnel approach to marketing; ensure strategies align with every stage of the buyer journey (awareness, consideration, conversion, retention).
- Analyze lead flow bottlenecks, identify areas for opportunity, and implement strategies to improve conversion across the funnel.
- Maintain close collaboration with the sales team to ensure lead handoffs are smooth, enabling them to meet pipeline and revenue goals.

6. Budget Management & Analytics Reporting

- Manage marketing lead generation budgets to maximize growth and ROI, ensuring efficient and scalable allocation of resources across channels.
- Leverage analytics tools (e.g., Google Analytics, HubSpot) to generate insightful performance reports and deliver actionable recommendations to stakeholders.
- Translate complex data into strategic insights that inform future lead generation priorities, enabling sales-marketing alignment and ongoing growth.

Requirements

Experience:

- 2-3 years of hands-on experience managing paid advertising campaigns, with demonstrated success scaling high-quality lead generation efforts (LinkedIn, Google Ads, Meta) - essential
- 1-2 years in a leadership or management role, preferably within a marketing or cross-functional team.
- Experience in a Strategic Lead Generation role, with proven success.
- Experience in SaaS or B2B environments is highly preferred but not essential.

Technical Expertise:

- Advanced knowledge of paid ad strategies, including campaign creation, optimization, and innovative audience targeting.
- Proven ability to generate high-quality leads via paid media, email nurturing, website CRO, and full-funnel optimization.
- Proficiency in tools such as LinkedIn Campaign Manager, Google Ads, Meta Ads Manager, and analytics platforms (e.g., Google Analytics, HubSpot).
- Hands-on experience with A/B testing frameworks for ads, landing pages, and audience segmentation.

Strategic Thinking & Analytical Skills:

- Deep understanding of lead generation fundamentals, marketing funnels, and conversion optimization strategies.
- Strong analytical mindset with a knack for interpreting data to inform actionable growth strategies.

Leadership & Collaboration:

- Proven success leading a high-performing team with a results-driven mindset.
- Outstanding collaboration skills to align marketing strategies with sales priorities and cross-departmental objectives.

Soft Skills:

- Exceptional communication skills for engaging with stakeholders at all levels of the organization.
- A proactive, problem-solving attitude with an ability to adapt to shifting priorities and challenges.

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