Digital Social Media Coordinator

3 weeks ago


Umhlanga, KwaZulu-Natal, South Africa Red Carnation Hotels Full time

Job Summary:

We are seeking a skilled Digital Social Media Coordinator to join our team at Red Carnation Hotels. As a key member of our social media department, you will be responsible for the assistance and execution of our global social media strategy.

Key Responsibilities:

• Create engaging social content, including video and photo content, using iPhone cameras within our South African-based hotels.

• Plan and arrange internal and external shoots, ensuring sufficient editing and scheduling.

• Write captions in the RCH tone of voice and use Hootsuite to schedule daily content for all global properties.

• Monitor and respond to brand mentions across all channels, for approval by the Head of Social Media.

• Manage user-generated content (UGC) using Stackla, moderating property widgets and ensuring up-to-date content, as well as managing rights to UGC content.

Requirements:

• Proficiency in social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and TikTok, with knowledge of their features and best practices.

• Strong content creation skills, including the ability to create engaging text, images, and videos.

• Understanding of social media analytics tools to track and analyze campaign performance and make data-driven decisions.

• Excellent communication skills, with the ability to interact with followers, respond to comments and messages, and convey the brand's message effectively.

Preferred Qualifications:

• Previous experience in social media management or digital marketing.

• Ability to think creatively and generate innovative ideas for social media campaigns and content.

• Strong organizational skills, with the ability to manage multiple platforms, schedules, and campaigns simultaneously.


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