Digital Marketer

3 months ago


Umhlanga Rocks, South Africa Foord Recruitment Full time

Start-up based in Umhlanga Rocks is looking for a Digital Marketer.

Matric minimum plus related qualification.

Skills needed: Brand strategy, Content/Copy experience, Spently, Klaviyo and Shopify experience, SEO/Project planning and implementation.

Duties include:
**Brand Strategy**

Design brand aligned strategies and initiatives that increase brand awareness and market share. Based on a solid Brand Identity (voice & visual). Offer value to customers.

**Content Management**

Manage inbound and outbound copy. Ensure content is brand aligned and aligned to customer journey. Ensure content up to date and relevant to customers.

**Marketing Calendar**

A planned and well-executed marketing calendar, in line with marketing strategy and company revenue goals.

**Marketing Newsletters**

Execute a newsletter schedule based on research and customer behaviour to drive revenue using Spently, Klaviyo, Shopify. Optimise ROI for marketing campaigns sent to subscribers.

**Digital Marketing**

Execute digital marketing strategies across the board. Work with digital agency to optimise PPC & SEO campaign strategies across platforms. Show measurable growth in ROI based on new and improved digital marketing.

**Social Media**

Drive social platforms to create an engaging, growing community. Measurable growth in Social Media presence - YouTube and TikTok, Facebook, Instagram, Twitter, Reddit Content, LinkedIn

**User Journey**

Research and execute focussed UX strategies to drive website engagement and revenue.

**Project Management**

Plan and execute marketing projects. Reporting on results. Projects tracked and reported on to completion.

**Salary**: Up to R20,000.00 per month

Ability to Commute:

- Umhlanga Rocks, KwaZulu-Natal (required)



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