Digital Marketer
5 months ago
Start-up based in Umhlanga Rocks is looking for a Digital Marketer.
Matric minimum plus related qualification.
Skills needed: Brand strategy, Content/Copy experience, Spently, Klaviyo and Shopify experience, SEO/Project planning and implementation.
Duties include:
**Brand Strategy**
Design brand aligned strategies and initiatives that increase brand awareness and market share. Based on a solid Brand Identity (voice & visual). Offer value to customers.
**Content Management**
Manage inbound and outbound copy. Ensure content is brand aligned and aligned to customer journey. Ensure content up to date and relevant to customers.
**Marketing Calendar**
A planned and well-executed marketing calendar, in line with marketing strategy and company revenue goals.
**Marketing Newsletters**
Execute a newsletter schedule based on research and customer behaviour to drive revenue using Spently, Klaviyo, Shopify. Optimise ROI for marketing campaigns sent to subscribers.
**Digital Marketing**
Execute digital marketing strategies across the board. Work with digital agency to optimise PPC & SEO campaign strategies across platforms. Show measurable growth in ROI based on new and improved digital marketing.
**Social Media**
Drive social platforms to create an engaging, growing community. Measurable growth in Social Media presence - YouTube and TikTok, Facebook, Instagram, Twitter, Reddit Content, LinkedIn
**User Journey**
Research and execute focussed UX strategies to drive website engagement and revenue.
**Project Management**
Plan and execute marketing projects. Reporting on results. Projects tracked and reported on to completion.
**Salary**: Up to R20,000.00 per month
Ability to Commute:
- Umhlanga Rocks, KwaZulu-Natal (required)
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