Senior Sales Executive
2 weeks ago
Sportradar, a leading digital international sports business, is seeking an experienced commercial/sales executive to drive growth in our African continent's digital advertising sales.
This role will be responsible for selling marketing solutions to our existing network of sports betting and casino operators, as well as other businesses interested in digital marketing solutions. You will build relationships with advertising partners, primarily sports betting operators, and negotiate deals to acquire and retain new customers.
Key Responsibilities:
- Drive independent sales activities for digital advertising products, focusing on programmatic advertising, paid social, and paid search for sports betting and casino operators.
- Present and pitch advertising opportunities to potential customers throughout the African continent.
- Oversee relationship management and support for existing clients.
- Collaborate with Sportradar's core global ad:s team to establish and shape the regional advertising strategy.
- Define, test, and optimize business and pricing models with attractive offerings for key clients and partners.
- Actively engage in the African regional betting ecosystem, interacting with key players and establishing key relationships.
- Communicate the ad:s strategy to external and internal stakeholders.
- Support and consult product teams to optimize products from a sales perspective.
Requirements:
- A minimum of 5 years of experience in delivering digital marketing solutions, ideally within the betting industry.
- Expertise in sales and marketing, with demonstrated success pitching new business and building long-term relationships with clients.
- Ability to work independently while managing multiple priorities.
- Excellent presentation and communication skills.
- Understanding of advertising business models and the sports betting ecosystem.
- A broad international network to advertising partners, especially from the sports betting industry, would be beneficial.
About Sportradar:
Sportradar is a worldwide leader in sports data and audiovisual services for bookmakers. We are committed to encouraging diversity within our teams and offer a dynamic work environment.
Sportradar is an Equal Opportunity Employer.
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