Social Media Manager

3 weeks ago

Umhlanga, South Africa Prodigious Full time

**Job Description**:
The **Social Media Manager **is for someone who has a **passion for social media**, with sound knowledge of digital marketing and **strong multi-lingual copy writing skills**. A real social media native, highly active and comfortable with social media platforms and understanding of the different roles they play and criteria for building successful interactions. You’ll need to have your finger on the pulse of social media platforms, trends and opportunities.

**The Social Manager will be responsible for**:

- Daily monitoring and community management of multiple social media accounts for the Nivea brand
- Responsible for proactively engaging with communities of consumers on the various platforms
- Identifying key communities and platforms to engage and provide a platform to demonstrate Nivea’s skin expertise
- Identifying influencers, brief and work with them to establish and reinforce Nivea’s skincare expertise in a meaningful and credible way
- Creating written content
- Building of content calendars and scheduling of content in line with social media best practice.
- Proposing new content ideas based on your understanding of the brand community and the skincare social universe, being able to collaborate with creative teams and eventually create some in-the moment content on your own
- Respond to comments and customer queries in a timely manner
- Create consumer Q&As for approval
- Scout content and accounts to interact with real time
- Monitor and report on channel performance and community learnings.
- Organize and participate in events to build community and boost brand awareness
- Build relationships with customers, potential customers, industry professionals and journalists

**Specific Responsibilities**:

- Accurately engaging with social media queries or comments across multiple platforms (Facebook, Twitter, Instagram, TikTok, YouTube) in line with brand tone and guidelines.
- Scheduling social media posts accurately and timeously in line with content calendar.
- Building content calendars in line with social media best practice.
- Monitoring and measuring the impact of content, and analysing, reviewing and contributing to the delivery of Social Media reports.
- Working with the social media and account management teams to support any agency and client requirements through administrative, community management and research tasks.
- Reading and understanding Content Strategy Documents, giving input where you feel you can add value.
- Coordinating and executing social media competition and prize draws, working closely with the account management and production teams.
- Creation and management of effective crisis management communication
- Social media event coverage (during and after work hours)
- Looking out for and assessing opportunities to engage the brand’s followers at the next level.
- Immersing yourself in local and international news, always on the lookout for opportunities to be tactical.

**Qualifications**:

- Qualification in Marketing, Advertising or Communications
- Facebook Blueprint, Twitter Flight School or similar social media qualifications will be advantageous
- Working experience (or internship) in social media and/or community management for a brand on social media
- Experience in using social media tools (eg. Falcon IO, Sprinkler, Hootsuite, Sprout Social)
- Journalist, editorial and possibly digital research experience will be advantageous
- 2+ year’s experience

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