Senior Brand Manager, Gum Category, South Africa
1 month ago
About the Role
The Senior Brand Manager for the Gum Category will lead the development and execution of superior brand, activation, and innovation plans to achieve the annual growth ambition of the SSA Gum portfolio.
This role works closely with the Category Lead, Brand Equity & Innovation team, as well as the Insights, Sales & Trade Marketing, Finance, and Supply teams to deliver plans.
The Senior Brand Manager relies on effective working relationships and collaboration across teams to drive business results.
Key Responsibilities
- Lead the brand management for Stimorol & Clorets, while overseeing the brand management of Chappies & Dentyne by the Brand Manager.
- Develop and execute the annual gum brand plans, aligned to the long-term Gum Strategy to meet annual growth targets for the category.
- Manage the execution of marketing and activation plans, working closely with internal stakeholders and external partner agencies to deliver revenue, profit, and share objectives.
- Ensure cross-functional integration and alignment of the category brand plans with Sales, Consumer Insights, Supply, Logistics, and Finance.
- Collaborate with global and local teams to ensure sustainable sourcing supply models for the gum portfolio.
- Develop and implement insight-led and strategically relevant communication and innovation plans that drive brand health and category growth.
- Lead, motivate, and develop the skills and capabilities of the Brand Team.
- Manage brand and SKU P&L responsibility and accountability for delivering annual contract targets through day-to-day execution of brand plans.
Requirements
- Relevant tertiary degree or diploma in Marketing or a related field.
- Minimum 5 years' experience, having worked in a similar environment/role with at least 24 months' experience as a Senior Brand Manager.
- FMCG experience is advantageous.
- Knowledge and experience in Consumer, Shopper, and Trade Insights/Marketing Planning and Budget Management.
- Demonstrated experience in applying strategic insights and translating strategies into executional plans.
- Demonstrated experience in managing a 360-marketing campaign from ideation to execution.
- Proven ability to manage/lead and collaborate with cross-functional teams.
- Strong digital background is advantageous.
- Ability to demonstrate a clear understanding of the core principles of marketing, project management experience, and sales.
- Ability to manage projects without significant management support.
- Ability to build strategic and collaborative working relationships across the business.
- Strong level of financial acumen is necessary.
- Ability to frame and present new ideas to gain buy-in and resource.
- Strong level of computer competency, i.e., PowerPoint, Outlook, Word, Excel.
Leadership & Functional Competencies
- Demonstrated experience leading, motivating, and developing a team.
- Problem-solving and dealing with ambiguity.
- Commercial & Financial Acumen with an entrepreneurial mentality.
- Creativity, growth mindset with demonstrated ability in being nimble and agile.
- Consumer-centric, with a digital-first mindset.
- Brand, Activation, and Innovation excellence.
About Mondelēz International
Mondelēz International's Sub-Saharan Africa Business Unit is made up of three key focus areas: Southern Africa, West Africa, and the Rest of Africa Markets.
The Business Unit is home to approximately 1000 Makers and Bakers who strive to bring only the best quality and loved brands to our consumers.
Mondelēz International in Sub-Saharan Africa is proud to house global legacy brands, including Cadbury Dairy Milk, Oreo, Halls, and Bournvita, together with local jewels such as Cadbury LunchBar, Chappies, TomTom, and Dentyne.
The Business Unit's Markets have consistently been awarded Top Employer certification and have been recognized as a Top Employer in Africa.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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