Senior Brand Manager
1 month ago
Mission and Purpose
Mondelēz International's Sub Saharan Africa Business Unit is seeking a talented Senior Brand Manager to lead the Gum Category team in developing and executing superior brand, activation, and innovation plans to achieve the annual growth ambition of the SSA Gum portfolio.
Key Responsibilities
- Lead the brand management for Stimorol & Clorets, whilst overseeing the brand management of Chappies & Dentyne by the Brand Manager
- Develop and execute annual gum brand plans aligned to the long-term Gum Strategy to meet annual growth targets for the category
- Manage the execution of marketing and activation plans, working closely with internal stakeholders and external partner agencies to deliver revenue, profit, and share objectives
- Ensure cross-functional integration and alignment of the category brand plans with Sales (Category Planning & KAM), Consumer Insights, Supply, Logistics, and Finance
- Collaborate with the Equity & Innovation teams to develop insight-led and strategically relevant communication and innovation plans that drive brand health and category growth
- Lead, motivate, and develop skills/capabilities of the Brand Team (1 Brand Manager report)
- Financial Management: Brand & SKU P&L responsibility and accountability for delivering annual contract targets through day-to-day execution of brand plans
Requirements
- Relevant tertiary degree or diploma – Marketing or related
- Minimum 5 years' experience, having worked in a similar environment/role with at least 24 months' experience as a Senior Brand Manager
- FMCG experience advantageous
- Demonstrated experience in applying strategic insights and translating strategies into executional plans
- Proven ability to manage/lead and collaborate with cross-functional teams
Leadership & Functional Competencies
- Demonstrated experience leading, motivating, and developing a team
- Problem-solving and dealing with ambiguity
- Commercial & Financial Acumen with entrepreneurial mentality
What We Offer
- Opportunity to work with a global leading company in the snacking industry
- Collaborative and dynamic work environment
- Professional development and growth opportunities
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