Marketing Strategy Director for Global Gum Category
6 days ago
About the Role
We are seeking a Marketing Strategy Director to lead our Global Gum Category team. As a key member of our marketing leadership, you will develop and execute superior brand, activation, and innovation plans to achieve annual growth ambitions.
The successful candidate will have a deep understanding of consumer behavior, market trends, and category performance. You will analyze market information, evaluate executions, and report on ROI to inform business decisions.
As a leader, you will motivate and develop your team, ensuring they have the skills and knowledge required to deliver results. You will work closely with cross-functional teams, including Sales, Finance, Supply, and Insights, to align category brand plans with business objectives.
Key Responsibilities
- Lead the development of annual gum brand plans, aligned to the long-term Gum Strategy
- Manage the execution of marketing and activation plans, working closely with internal stakeholders and external agencies
- Ensure cross-functional integration and alignment of category brand plans with Sales, Consumer Insights, Supply, Logistics, and Finance
- Collaborate with Equity & Innovation teams to develop insight-led and strategically relevant communication and innovation plans
- Monitor and measure business performance for the specific brand against KPIs, including volume, revenue, profit, A&C, net contribution, and share of market
Requirements
- Relevant tertiary degree or diploma in Marketing or related field
- Minimum 5 years' experience in FMCG, with at least 24 months as a Senior Brand Manager
- Demonstrated experience in applying strategic insights and translating strategies into executional plans
- Proven ability to manage and lead cross-functional teams, with strong digital background advantageous
- Ability to demonstrate a clear understanding of core marketing principles, project management experience, and sales acumen
Salary Range
R1,200,000 - R1,800,000 per annum, depending on experience and qualifications.
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