Category Manager and Product Strategist

2 days ago

Johannesburg, Gauteng, South Africa Ad Talent Africa Full time
Job Title: Category Manager and Product Strategist

About the Role

At Ad Talent Africa, we are seeking a skilled Category Manager and Product Strategist to join our team. As a Category Manager and Product Strategist, you will play a key role in analyzing sales, industry trends, and consumer behavior to inform product category strategies.



Responsibilities
  • Develop and implement long-term strategies for product category growth and sustainability.
  • Conduct market and trend analysis to inform product category strategies.
  • Work closely with sales teams to set competitive pricing, balancing profitability and market competitiveness.
  • C Coordinate with marketing and sales teams to devise effective promotional campaigns for the product category.
  • Determine optimal product positioning within the market to maximize visibility and appeal to target consumers.
  • Collaborate with various internal teams, such as R&D, supply chain, and finance, to align category strategy with overall business objectives.
  • Conduct and interpret market research to stay ahead of industry changes and competitor strategies.


Requirements
  • Proven experience as a category manager or similar role in FMCG or related industry.
  • Strong understanding of marketing, sales, and category management principles.
  • High proficiency in data analysis, market research, and forecasting techniques.
  • Excellent communication, negotiation, and interpersonal skills.
  • Strategic thinker with a robust analytical mindset.
  • Bachelor's degree in business administration, marketing, or related fields.
  • Strong understanding of brand management and brand strategy is critical.
  • Proficiency with Oracle ERP, Power BI, and MS Office essential.


What We Offer

We offer a competitive salary, opportunities for growth and development, and a dynamic work environment. If you are a motivated and experienced Category Manager and Product Strategist looking for a new challenge, please submit your application.

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