Senior Brand Manager, Gum Category, South Africa
3 weeks ago
About the Role
The Category Senior Brand Manager, Gum Portfolio South Africa, is responsible for leading the Gum team in developing and executing superior brand, activation, and innovations plans to achieve the annual growth ambition of the SSA Gum portfolio.
The ideal candidate will have relevant tertiary education and minimum 5 years' experience in a similar environment or role, with at least 24 months of experience as a Senior Brand Manager. They will have a strong background in FMCG, with knowledge and experience in consumer, shopper, and trade insights, marketing planning, and budget management.
The successful candidate will be able to demonstrate experience in applying strategic insights and translating strategies into executional plans, as well as managing a 360-marketing campaign from ideation to execution. They will have a proven ability to manage and collaborate with cross-functional teams, and have a strong digital background.
The Category Senior Brand Manager will work closely with the Category Lead, Brand Equity & Innovation team, as well as the Insights, Sales & Trade Marketing, Finance, and Supply teams to deliver plans. They will ensure cross-functional integration and alignment of the category brand plans with Sales, Consumer Insights, Supply, Logistics, and Finance.
The role relies on effective working relationships and collaboration across teams, and the successful candidate will be required to work under ambiguity in certain instances, building hypothesis about the categories/brands to ultimately lead to action-oriented discussions.
Key Responsibilities
- Lead the brand management for Stimorol & Clorets, whilst overseeing the brand management of Chappies & Dentyne by the Brand Manager
- Lead the development of the annual gum brand plans, aligned to the long-term Gum Strategy to meet annual growth targets for the category
- Challenge all aspects of the marketing mix in terms of understanding and awareness of consumer and customer trends and their impact on category strategy and plans
- Manage the execution of marketing and activation plans, working closely with internal stakeholders and external partner agencies to deliver the revenue, profit, and share objectives
- Ensure cross-functional integration and alignment of the category brand plans with Sales, Consumer Insights, Supply, Logistics, and Finance
- Work with global and local teams to ensure sustainable sourcing supply model for gum portfolio
- Collaborate with the Equity & Innovation teams to develop insight-led and strategically relevant communication and innovation plans that drive brand health and category growth
- Lead, motivate, and develop skills/capabilities of the Brand Team (1 Brand Manager report)
- Financial Management: Brand & SKU P&L responsibility and accountability for delivering annual contract targets through day-to-day execution of brand plans, whilst recommending and implementing corrective actions to optimize effectiveness and profitability
- Monitor and measure business performance for the specific brand against a set of KPIs including: volume, revenue, profit, A&C (Advertisement & Consumer Spending), net contribution, and share of market
- Manage marketing spend budgets including phasing, balancing, and reporting to finance team
- Provide quality input into supply forecasting for the category
- Under the guidance of the Category Lead, the Category Senior Brand Manager is responsible for collaborating to determine the volume targets for their brand/s and subsequent monitoring volume achievement and inventory levels for the brands
- Drive the analysis of market information (incl Market trends, Nielsen, Mintel, Euromonitor, etc) to contribute to the discussion on category/brands share performance and have action-oriented plans
- Evaluate executions, innovation, pricing, distribution, competitors, portfolio, etc. against set targets and report on the ROI
- Track ongoing pricing activities (for both brand and competitor) within the market place and provide an understanding of opportunities and risks existing in the local market
- Firm understanding of trade marketing and in-store execution to ultimately guide on priorities and drive execution on brands
External & Internal Key Interfaces
Internal: Global Gum Brand team, Customer Planning & Activations, Category Finance, Sales, Equity & Innovation, Supply, R&D, and Insights
External: Creative, Digital, Media, PR, and Activation agencies
Knowledge & Skills
Education, Knowledge, Skills, and Experience Required
To succeed in this role, it is expected that the ideal candidate will have:
- Relevant tertiary education or diploma – Marketing or related
- Minimum 5 years' experience, having worked in a similar environment / role with at least 24 months experience as a Senior Brand Manager
- FMCG experience advantageous
- Knowledge and experience: Consumer, Shopper, and Trade Insights / Marketing Planning and Budget Management
- Demonstrated experience in applying strategic insights and translating strategies into executional plans
- Demonstrated experience in managing a 360-marketing campaign from ideation to execution
- Proven ability to manage / lead and collaborate with cross-functional teams
- Strong digital background advantageous
- Ability to demonstrate a clear understanding of the core principles of marketing, project management experience, and sales
- Ability to manage projects without significant management support
- Ability to build strategic and collaborative working relationships across the business
- Strong level of financial acumen is necessary
- Ability to frame and present new ideas to gain buy-in and resource
- Strong level of computer competency, i.e., PowerPoint, Outlook, Word, Excel
- Functions independently and expectation is that successful individual will liaise cross-functionally to conduct and collect all relevant market and consumer data to feed into the development of local brand plans
- Successful individual will be required to work under ambiguity in certain instances, building hypothesis about the categories/brands, to ultimately lead to action-oriented discussions
Leadership & Functional Competencies
- Demonstrated experience leading, motivating, and developing a team
- Problem-solving and dealing with ambiguity
- Commercial & Financial Acumen with entrepreneurial mentality
- Creativity, growth mind-set with demonstrated ability in being nimble and agile
- Consumer Centric, with a digital first mindset
- Brand, Activation, and Innovation excellence
-
Senior Brand Manager, Gum Category, South Africa
4 weeks ago
Johannesburg, Gauteng, South Africa Mondelēz International Full timeAbout the RoleThe Senior Brand Manager for the Gum Category will lead the development and execution of superior brand, activation, and innovation plans to achieve the annual growth ambition of the SSA Gum portfolio.This role works closely with the Category Lead, Brand Equity & Innovation team, as well as the Insights, Sales & Trade Marketing, Finance, and...
-
Senior Brand Manager
2 weeks ago
Johannesburg, Gauteng, South Africa Mondelēz International Full timeMission and PurposeMondelēz International's Sub Saharan Africa Business Unit is seeking a talented Senior Brand Manager to lead the Gum Category team in developing and executing superior brand, activation, and innovation plans to achieve the annual growth ambition of the SSA Gum portfolio.Key ResponsibilitiesLead the brand management for Stimorol & Clorets,...
-
Category Manager and Product Strategist
3 weeks ago
Johannesburg, Gauteng, South Africa Ad Talent Africa Full timeJob Title: Category Manager and Product StrategistAbout the RoleAt Ad Talent Africa, we are seeking a skilled Category Manager and Product Strategist to join our team. As a Category Manager and Product Strategist, you will play a key role in analyzing sales, industry trends, and consumer behavior to inform product category strategies.ResponsibilitiesDevelop...
-
Category Manager
1 month ago
Johannesburg, Gauteng, South Africa Ad Talent Africa Full timeAbout UsAd Talent Africa is a distinguished FMCG business headquartered in Zambia, with a strategic presence across the African continent.About the RoleWe are seeking a seasoned Category Manager to join our team, who has extensive experience in the FMCG industry. The ideal candidate will have a strong understanding of marketing, sales, and category...
-
Johannesburg, Gauteng, South Africa Kenvue Full timeJob Title: Regional Senior Brand Manager, Africa Middle EastWe are seeking a highly skilled and experienced Regional Senior Brand Manager to join our team in Africa and Middle East. As a key member of our marketing team, you will be responsible for driving the growth of our Fem Care and Oral Care brands in the region.Key Responsibilities:Develop and execute...
-
Johannesburg, Gauteng, South Africa Gilead Sciences South Africa (Pty) Ltd. Full timeJob DescriptionReporting to the Vice President Global Patient Solutions, the General Manager South Africa will be accountable for the Gilead business in the country and for leading the Gilead team in South Africa. S/he will provide strategic direction and effective cross-functional leadership to ensure a strong team working culture, achieving ambitious...
-
Johannesburg, Gauteng, South Africa Kenvue Full timeBecome a Key Player in Our Oral & Fem Care TeamWe are seeking a talented Senior Brand Manager to join our Oral & Fem Care team in Africa, Middle East, and Turkey. As a key player, you will be responsible for driving the growth model for Fem Care (Stayfree, Carefree) and Oral Care (Listerine) brands in the cluster.Key Responsibilities:- Develop and execute...
-
South Africa Marketing Manager
1 month ago
Johannesburg, Gauteng, South Africa AE009 Oliver Wyman FZ-Llc Full timeJob Overview:We are seeking an experienced, creative, and results-driven Marketing Manager to join our team as the Country Marketing Lead for South Africa. The successful candidate will play a crucial role in driving our marketing efforts, establishing our brand presence, and supporting our expanding ambitions in the South African market.The ideal candidate...
-
South Africa Business Leader
2 weeks ago
Johannesburg, Gauteng, South Africa Gilead Sciences South Africa (Pty) Ltd. Full timeJob DescriptionReporting to the Vice President Global Patient Solutions, the General Manager South Africa will be accountable for the Gilead business in the country.Key ResponsibilitiesStrategic Leadership: Provide strategic direction and effective cross-functional leadership to ensure a strong team working culture, driving business achievements across all...
-
Category Development Manager
3 weeks ago
Johannesburg, Gauteng, South Africa Energizer Holdings Full timeAbout this roleWe are looking for a talented Category Development Manager to join our team in South Africa. As a key member of our Category Development team, you will play a vital role in enabling Energizer to win at retail by providing insight-based category and shopper strategies, and solutions based on business trends and category expertise.Key...
-
Category Development Manager
4 weeks ago
Johannesburg, Gauteng, South Africa Energizer Holdings Full timeCategory Development RoleEnergizer Holdings is seeking a skilled Category Development Manager to play a vital role in enabling the company to win at retail by providing insight-based category and shopper strategies, and solutions based on business trends and category expertise across South Africa.The successful candidate will develop insightful and...
-
South Africa Graduate Development Programme
3 weeks ago
Johannesburg, Gauteng, South Africa 11113 Citibank, N.A. South Africa Full timeTransform Your Career with Our Graduate ProgrammeAre you a motivated and ambitious graduate looking to launch your career in a dynamic and fast-paced environment? Citi South Africa invites you to apply for our esteemed Graduate Learnership Programme, designed to equip you with the skills and knowledge necessary to succeed in today's ever-changing economic...
-
South Africa Regional Business Director
3 days ago
Johannesburg, Gauteng, South Africa Gilead Sciences South Africa (Pty) Ltd. Full timeGilead Sciences South Africa (Pty) Ltd. is seeking a seasoned leader to serve as General Manager South Africa, leading the Gilead business in the country and driving strategic direction for Gilead's products.As General Manager South Africa, you will be accountable for achieving company revenue and profit targets, successfully launching new products, and...
-
Johannesburg, Gauteng, South Africa 11113 Citibank, N.A. South Africa Full timeOverview:Citibank N.A. South Africa seeks an experienced Corporate Banking Director to drive long-term relationships with large corporate clients in South Africa.Salary: R2 500 000 - R3 000 000 per annumJob Description:Build and maintain strong relationships with large corporate clients across various sectors including telecom, metals & mining, industrial,...
-
Country Manager for South Africa Position
2 weeks ago
Johannesburg, Gauteng, South Africa Black Pen Recruitment Full timeCountry Manager for South Africa PositionJob SummaryWe are seeking a highly motivated Country Manager for South Africa to join our team at Black Pen Recruitment. The ideal candidate will possess a strong background in business development, have extensive experience in the cryptocurrency sector, and bring a proven track record in driving growth and market...
-
Johannesburg, Gauteng, South Africa Gilead Sciences Full timeAbout Gilead SciencesWe are a leading biopharmaceutical company with a vision to create a healthier world. Our mission is to tackle diseases and develop innovative therapies that improve lives globally.Job DescriptionWe are seeking an experienced Senior Pharmaceutical Manager to lead our business in South Africa. The ideal candidate will have significant...
-
South Africa Marketing and Communications Lead
3 weeks ago
Johannesburg, Gauteng, South Africa AE009 Oliver Wyman FZ-Llc Full timeAbout the Role:We are seeking an experienced Marketing Manager to join our team as the Country Marketing Lead for South Africa. The successful candidate will play a crucial role in driving our marketing efforts, establishing our brand presence, and supporting our expanding ambitions in the South African market.Key Responsibilities:Develop and implement...
-
Country Head
4 weeks ago
Johannesburg, Gauteng, South Africa Ad Talent Africa Full timeJob Title: Country Head - South AfricaAbout the Role:We are seeking a highly experienced Country Head to lead our South African business. The successful candidate will be responsible for developing and implementing sales strategies to drive growth and profitability.Key Responsibilities:Provide leadership to the sales department and develop weekly, monthly,...
-
South Africa Marketing and Communications Lead
2 weeks ago
Johannesburg, Gauteng, South Africa AE009 Oliver Wyman FZ-Llc Full timeJob Overview: We are seeking a creative and results-driven Marketing Manager to join our team as the Country Marketing Lead for South Africa. This role will play a crucial part in driving our marketing efforts, establishing our brand presence, and supporting our expanding ambitions in the South African market. Key Responsibilities: •Develop integrated...
-
South Africa Graduate Learnership Programme
1 month ago
Johannesburg, Gauteng, South Africa 11113 Citibank, N.A. South Africa Full timeUnlock Your Potential with Our Graduate Learnership ProgrammeWe are seeking talented graduates to join our one-year Learnership Programme in South Africa. This programme provides a unique opportunity to gain practical work experience, develop your skills, and build a strong foundation for your future career.What You'll GainHands-on experience in a dynamic...
