South Africa Marketing and Communications Lead
1 month ago
We are seeking a creative and results-driven Marketing Manager to join our team as the Country Marketing Lead for South Africa. This role will play a crucial part in driving our marketing efforts, establishing our brand presence, and supporting our expanding ambitions in the South African market.
Key Responsibilities:
•Develop integrated growth strategies: Collaborate with IMEA Head of Marketing and South Africa’s business leadership to develop integrated growth strategies for existing and new sectors in the local market.
•Lead local marketing campaigns: Develop and implement high-impact marketing programs across multiple channels (website, social media, press releases, email newsletters, videos, events) to increase brand visibility and generate interest.
•Conduct campaign analysis: Work with our IMEA campaigns coordinator to conduct detailed reporting and analysis of campaign impact in South Africa to drive informed decision-making.
•Manage relationships: Manage relationship with local PR agency, expand the firm's presence in tier 1 media, and leverage your own relationships to build connections with key editors and journalists.
•Create local content: Create South Africa-specific content and adapt global marketing materials for local relevance, emphasizing culturally resonant storytelling and effective distribution.
•Represent Oliver Wyman South Africa: Represent Oliver Wyman South Africa in global Marketing team forums, identifying synergies between global and local campaigns.
•Cultivate strategic partnerships: Cultivate strategic partnerships with organizations, associations, and influencers as relevant.
Requirements:
•8+ years of experience: 8+ years proven track record and experience in a B2B marketing/communication function in professional services or agency.
•Expertise in content creation: Expertise in crafting and editing engaging content across multiple formats (media, social media, web, reports, etc.), and familiarity in using keyword research and SEO.
•Client-centricity: Client-centric/Account Based Marketing experience with a strategic eye on linking Marketing impact with Commercial Objectives.
•Media relationships: Strong media relationships in South Africa an advantage, or experience in managing a PR agency.
•Team management: Team management and working with an international peer group.
•Familiarity with project management tools: Familiarity with project management tools such as Monday.com or Asana.
Why join us at Oliver Wyman?
At Oliver Wyman, we value an environment where every member of the team is encouraged and expected to voice their opinion. We strive for breakthroughs by questioning, seeking diverse perspectives, and finding powerful and sustainable solutions. If you share these values and want to work as one and own our impact at the same time, be brave and achieve the amazing with us
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