Retention and Loyalty Strategist

1 week ago


Cape Town, Western Cape, South Africa Initiate International Full time

Immerse yourself in the dynamic world of online sports betting and drive customer loyalty through engaging campaigns. We're seeking a Retention and Loyalty Strategist to leverage data insights and creative ideas to maximize retention rates.



Key Responsibilities:


  • Campaign Architect: Develop and execute high-impact retention campaigns across multiple channels, focusing on email, SMS, and push notifications.
  • Data Analyst: Analyze campaign performance data to identify trends and present actionable insights, ensuring campaign optimization and success.
  • Retention and Loyalty Planner: Collaborate with the team to design and implement strategies that boost customer lifetime value and minimize churn.
  • Customer Experience Designer: Utilize advanced customer data to create segmented groups, tailoring campaigns to each customer's preferences and needs.
  • Project Coordinator: Manage the promotional calendar to ensure timely campaign execution and flawless execution from start to finish.


Requirements:


  • 2+ years of experience in retention or marketing roles, preferably in online gambling or sports betting, with a focus on customer engagement.
  • Bachelor's degree or Diploma in Marketing, Business, or a related field.
  • Strong understanding of online sports betting and casino products to design effective campaigns.
  • Familiarity with CRM platforms and campaign management tools, such as Optimove, Salesforce, or similar.
  • Ability to extract actionable insights from data to enhance campaign success.
  • Excellent communication and organizational skills to manage multiple projects simultaneously.


Apply now for this exciting opportunity to take customer retention to the next level at Initiate International and be part of a team shaping the future of online sports betting.



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