Data-Driven Marketing Strategist

2 months ago


Cape Town, Western Cape, South Africa Mukuru Full time

Job Overview


We are seeking a highly skilled Data-Driven Marketing Strategist to join our team at Mukuru. As a key member of our marketing team, you will be responsible for developing and implementing data-driven marketing strategies that drive customer engagement and retention.


Main Responsibilities



  • Develop and execute data-driven marketing campaigns to maximize customer retention and loyalty
  • Lead the development of customer segmentation strategies and customer growth plans
  • Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives
  • Manage and analyze data to inform marketing decisions and optimize campaign performance
  • Stay up-to-date with industry trends and best practices in data-driven marketing

Requirements



  • 4+ years of experience in a data-driven marketing role
  • Strong analytical and problem-solving skills
  • Ability to communicate complex data insights to non-technical stakeholders
  • Experience with CRM tools and content management systems
  • Strong understanding of data management and governance
  • Excellent interpersonal and collaboration skills

About Mukuru


Mukuru is a dynamic and innovative company that is passionate about delivering exceptional customer experiences. We are committed to diversity, equity, and inclusion in all aspects of our business.


What We Offer



  • A dynamic and supportive work environment
  • Opportunities for professional growth and development
  • A competitive salary and benefits package
  • A chance to work on exciting and challenging projects

At Mukuru, we believe that everyone has a unique contribution to make. If you are a motivated and results-driven individual who is passionate about data-driven marketing, we encourage you to apply for this exciting opportunity.



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