Head of Customer Loyalty

2 days ago


Cape Town, Western Cape, South Africa Ad Talent Full time
Job Title: Head of Customer Loyalty

We are seeking an experienced Head of Customer Loyalty to lead our customer engagement and retention efforts. This role will be responsible for developing a clear strategy and approach to customer loyalty, improving the accuracy of first-party marketing data, growing customer usage, and optimizing revenue streams through targeted marketing initiatives.

The ideal candidate will have 8+ years of experience in CRM and marketing automation, with a proven track record of driving customer engagement, retention, and revenue growth through CRM initiatives. A minimum of 3+ years in a senior leadership role is required, along with solid people leadership skills, technical knowledge of CRM platforms, and excellent communication and interpersonal skills.

Key Responsibilities:

  • Develop a comprehensive customer loyalty strategy aligned with overall business goals
  • Improve the accuracy of first-party marketing data by building a robust CRM and marketing automation model
  • Grow customer usage through targeted marketing initiatives
  • Optimize revenue streams through effective use of customer data

What We Offer:

  • An estimated salary of $120,000 - $150,000 per year, depending on experience
  • A dynamic and fast-paced work environment
  • The opportunity to make a meaningful impact on customer loyalty and revenue growth


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