Marketing Strategist: Financial Solutions
2 days ago
Marketing Strategist: Financial Solutions
About the Company:We are a leading fintech company, offering innovative financial services to emerging consumers.
Job Summary:The Marketing Strategist plays a pivotal role in driving the planning and execution of integrated marketing campaigns, promoting our financial services and remittances offerings. The primary purpose is to plan and implement marketing initiatives that effectively engage target audiences, drive customer acquisition, and enhance brand awareness and loyalty globally.
Key Responsibilities:- Plan and execute integrated marketing campaigns
- Collaborate with cross-functional teams
- Utilize market research and customer insights
- Monitor and analyze campaign performance
- Manage campaign budgets and resources
- Bachelor's degree or Advanced Diploma in Marketing, Business, or related field
- 5 years' proven experience in managing campaigns
- Experience in the fintech industry or relevant financial services sector
- Understanding of the fintech industry, financial services, and digital banking
- Project management skills with the ability to manage multiple campaigns simultaneously and meet deadlines
- Analytical skills and experience with data-driven decision-making
- Collaboration skills and the ability to work effectively with various teams
- Excellent communication and interpersonal skills
- Creativity and a keen eye for design and messaging
- Proficiency in marketing analytics and metrics
$80,000 - $120,000 per year, depending on experience.
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