Customer Loyalty Champion

3 weeks ago


Cape Town, Western Cape, South Africa Initiate International Full time
Retention Specialist Job in Cape Town

We are seeking an experienced Retention Specialist to join our team at Initiate International in Cape Town. The successful candidate will be responsible for developing and executing customer retention strategies across various channels, driving customer loyalty and lifetime value.

About the Role:
  • Campaign Management: Develop and launch high-impact retention campaigns via email, SMS, and push notifications, ensuring maximum engagement and ROI.
  • Data Analysis: Analyze campaign performance data, identify trends, and provide actionable insights to inform future strategy.
  • Strategy Development: Collaborate with our dynamic team to design and implement innovative retention strategies that boost customer lifetime value (CLV) and reduce churn.
  • Segmentation: Use advanced customer data to create targeted segments, ensuring each customer feels valued and engaged.
  • Project Coordination: Manage the promotional calendar to guarantee timely execution of campaigns and minimize errors.
Requirements:
  • A minimum of 2 years' experience in retention or marketing roles, preferably in online gambling or sports betting.
  • Bachelor's degree or diploma in Marketing, Business, or a related field.
  • Strong understanding of online sports betting products and ability to design engaging campaigns.
  • Familiarity with CRM platforms and campaign management tools (e.g., Optimove, Salesforce).
  • Excellent analytical and problem-solving skills, with the ability to extract actionable insights from data.
  • Proven ability to craft compelling messages and adapt to fast-paced environments.
  • Strong organizational skills and attention to detail.
Salary:

The estimated annual salary for this role is approximately R550,000 - R700,000 depending on experience.

We offer a competitive compensation package, including a comprehensive benefits program, to attract and retain top talent.



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