Digital Marketing Strategist: Financial Solutions

2 weeks ago


Cape Town, Western Cape, South Africa Ad Talent Full time
Job Overview

We are seeking a highly skilled Digital Marketing Strategist: Financial Solutions to join our team at Ad Talent. This role plays a pivotal part in driving the planning and execution of integrated marketing campaigns, with a specific focus on promoting our financial services and remittances offerings.

The primary purpose of this role is to plan and implement marketing initiatives that effectively engage target audiences, drive customer acquisition, and enhance brand awareness and loyalty on a global scale.

This role extends beyond marketing execution, involving effective planning, market analysis, collaboration with cross-functional teams, and a deep understanding of both the fintech industry and market dynamics.

  • Plan and execute integrated marketing campaigns
  • Collaborate with cross-functional teams
  • Utilise market research and customer insights
  • Monitor and analyse campaign performance
  • Manage campaign budgets and resources

Key Responsibilities

This role requires the ability to navigate complex challenges such as regulatory compliance, cultural diversity, and technological advancements while driving impactful marketing campaigns that resonate with target audiences across different regions and demographics.

The ideal candidate will have a Bachelors degree or Advanced Diploma in Marketing, Business, or a related field, with 5 years' proven experience in managing campaigns. Experience in the fintech industry or relevant financial services sector will be an added advantage.

The salary for this role is approximately $120,000 per year, depending on location and qualifications. We offer a dynamic work environment, opportunities for professional growth, and a competitive benefits package.



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