Customer Loyalty Champion

2 weeks ago


Cape Town, Western Cape, South Africa Initiate International Full time
Retention Specialist Role at Initiate International

We are seeking an experienced Retention Specialist to join our team in Cape Town and drive customer loyalty through engaging, data-driven campaigns.

About the Job:

  • The successful candidate will be responsible for executing high-impact retention campaigns across channels like email, SMS, and push notifications, ensuring maximum engagement and fine-tuning them accordingly.
  • You will dive into campaign performance data, uncover trends, and present actionable insights that will shape future efforts, from post-campaign analysis to ROI reporting.
  • Collaborate with a dynamic team to craft and implement strategies designed to boost customer lifetime value (CLV) and keep churn at bay, leveraging your creativity to develop innovative strategies.
  • Using advanced customer data, you will create and manage segmented groups, ensuring each customer feels like the campaign was made just for them.
  • Manage and coordinate the promotional calendar to guarantee that every campaign hits its mark on time, making sure nothing slips through the cracks.

Requirements:

  • At least 2 years of experience in a retention or marketing role, preferably in the online gambling or sports betting world, where you have lived and breathed customer engagement.
  • Bachelor's degree or Diploma in Marketing, Business, or a related field.
  • A solid understanding of online sports betting and casino products is key to designing campaigns that hit home with the target audience.
  • Familiarity with CRM platforms and campaign management tools (Optimove, Salesforce, or similar), and comfort navigating them to drive campaign success.
  • You don't just look at numbers; you interpret them. Your ability to extract actionable insights from data will be vital in enhancing future campaigns.
  • Whether it's a quick SMS or an in-depth email campaign, you know how to craft compelling messages that resonate with customers.
  • With your excellent organizational skills, you can juggle multiple projects without missing a beat in a fast-paced environment.
  • You spot every little detail, ensuring every campaign is flawlessly executed from start to finish.

What We Offer:

  • An estimated salary range of R600,000 - R800,000 per annum, depending on experience.
  • A dynamic work environment with opportunities for growth and development.
  • A competitive benefits package, including medical aid, retirement fund, and leave days.


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