Customer Loyalty Champion
2 weeks ago
We are seeking an experienced Retention Specialist to join our team in Cape Town and drive customer loyalty through engaging, data-driven campaigns.
About the Job:
- The successful candidate will be responsible for executing high-impact retention campaigns across channels like email, SMS, and push notifications, ensuring maximum engagement and fine-tuning them accordingly.
- You will dive into campaign performance data, uncover trends, and present actionable insights that will shape future efforts, from post-campaign analysis to ROI reporting.
- Collaborate with a dynamic team to craft and implement strategies designed to boost customer lifetime value (CLV) and keep churn at bay, leveraging your creativity to develop innovative strategies.
- Using advanced customer data, you will create and manage segmented groups, ensuring each customer feels like the campaign was made just for them.
- Manage and coordinate the promotional calendar to guarantee that every campaign hits its mark on time, making sure nothing slips through the cracks.
Requirements:
- At least 2 years of experience in a retention or marketing role, preferably in the online gambling or sports betting world, where you have lived and breathed customer engagement.
- Bachelor's degree or Diploma in Marketing, Business, or a related field.
- A solid understanding of online sports betting and casino products is key to designing campaigns that hit home with the target audience.
- Familiarity with CRM platforms and campaign management tools (Optimove, Salesforce, or similar), and comfort navigating them to drive campaign success.
- You don't just look at numbers; you interpret them. Your ability to extract actionable insights from data will be vital in enhancing future campaigns.
- Whether it's a quick SMS or an in-depth email campaign, you know how to craft compelling messages that resonate with customers.
- With your excellent organizational skills, you can juggle multiple projects without missing a beat in a fast-paced environment.
- You spot every little detail, ensuring every campaign is flawlessly executed from start to finish.
What We Offer:
- An estimated salary range of R600,000 - R800,000 per annum, depending on experience.
- A dynamic work environment with opportunities for growth and development.
- A competitive benefits package, including medical aid, retirement fund, and leave days.
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