Digital Advertising Specialist

1 month ago


Johannesburg, Gauteng, South Africa Empire Recruitment Full time

We are seeking a Digital Advertising Specialist to lead our ad technology infrastructure. In this role, you will be responsible for managing and optimizing our ad delivery systems, ensuring seamless digital advertising campaigns, and driving revenue growth through innovative ad tech solutions.

Key Responsibilities:

  • Ad Server Management: Oversee ad servers to ensure effective ad delivery.
  • Programmatic Advertising: Develop and implement programmatic advertising strategies and real-time bidding systems.
  • Media Buying: Utilize Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs) for efficient media buying and inventory management.
  • Performance Analysis: Analyze performance data to optimize ad campaigns and improve ROI.
  • Data Management: Implement and maintain Data Management Platforms (DMPs) for audience segmentation and targeting.
  • Ad Fraud Detection: Detect and prevent ad fraud while ensuring high standards of viewability.
  • Creative Collaboration: Collaborate with creative and media buying teams to ensure impactful ad placements.
  • Compliance: Ensure compliance with privacy laws and manage user consent and data privacy issues.
  • Ad Tech Trends: Stay updated on emerging ad tech trends and integrate new technologies as needed.

Qualifications:

  • Bachelor's degree in Marketing, Computer Science, or a related field.
  • Proven experience in ad technology, digital advertising, or a similar role.
  • Strong knowledge of ad servers, programmatic advertising, DSPs, SSPs, and DMPs.
  • Proficiency in data analysis and campaign optimization.


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