Digital Advertising Strategist

1 month ago


Johannesburg, Gauteng, South Africa EMPIRE RECRUITMENT Full time

Empire Recruitment is seeking a highly skilled Digital Advertising Strategist to manage and optimize our ad technology infrastructure. As a key member of our team, you will be responsible for ensuring the seamless delivery of digital advertising campaigns and driving revenue growth through innovative ad tech solutions.

Key Responsibilities:

  • Ad Server Management: Optimize ad servers for effective ad delivery and ensure high standards of view-ability.
  • Programmatic Advertising Strategies: Oversee programmatic advertising strategies and real-time bidding (RTB) systems to maximize ROI.
  • DSPs and SSPs: Utilize Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs) for efficient media buying and inventory management.
  • Data Analysis: Analyze performance data to optimize ad campaigns and improve ROI.
  • Data Management Platforms: Implement and maintain Data Management Platforms (DMPs) for audience segmentation and targeting.
  • Ad Fraud Prevention: Detect and prevent ad fraud while ensuring high standards of view-ability.
  • Cross-Functional Collaboration: Collaborate with creative and media buying teams to ensure impactful ad placements.
  • Compliance and Data Privacy: Ensure compliance with privacy laws and manage user consent and data privacy issues.
  • Industry Knowledge: Stay updated on emerging ad tech trends and integrate new technologies as needed.

Requirements:

  • Bachelor's degree in Marketing, Computer Science, or a related field.
  • Proven experience in ad technology, digital advertising, or a similar role.
  • Strong knowledge of ad servers, programmatic advertising, DSPs, SSPs, and DMPs.
  • Proficiency in data analysis and campaign optimisation.

We offer a competitive salary of $120,000 - $180,000 per year, depending on experience, and a comprehensive benefits package.



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