Digital Advertising Strategist
1 month ago
Empire Recruitment is seeking a highly skilled Digital Advertising Strategist to manage and optimize our ad technology infrastructure. As a key member of our team, you will be responsible for ensuring the seamless delivery of digital advertising campaigns and driving revenue growth through innovative ad tech solutions.
Key Responsibilities:
- Ad Server Management: Optimize ad servers for effective ad delivery and ensure high standards of view-ability.
- Programmatic Advertising Strategies: Oversee programmatic advertising strategies and real-time bidding (RTB) systems to maximize ROI.
- DSPs and SSPs: Utilize Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs) for efficient media buying and inventory management.
- Data Analysis: Analyze performance data to optimize ad campaigns and improve ROI.
- Data Management Platforms: Implement and maintain Data Management Platforms (DMPs) for audience segmentation and targeting.
- Ad Fraud Prevention: Detect and prevent ad fraud while ensuring high standards of view-ability.
- Cross-Functional Collaboration: Collaborate with creative and media buying teams to ensure impactful ad placements.
- Compliance and Data Privacy: Ensure compliance with privacy laws and manage user consent and data privacy issues.
- Industry Knowledge: Stay updated on emerging ad tech trends and integrate new technologies as needed.
Requirements:
- Bachelor's degree in Marketing, Computer Science, or a related field.
- Proven experience in ad technology, digital advertising, or a similar role.
- Strong knowledge of ad servers, programmatic advertising, DSPs, SSPs, and DMPs.
- Proficiency in data analysis and campaign optimisation.
We offer a competitive salary of $120,000 - $180,000 per year, depending on experience, and a comprehensive benefits package.
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