Digital Advertising Strategist

5 days ago


Johannesburg, Gauteng, South Africa Capital Recruit Full time

Are you a highly organised and detail-oriented professional passionate about digital advertising?

We're seeking a skilled Digital Advertising Strategist to join our dynamic team at Capital Recruit in Johannesburg.

You'll have the opportunity to work on cutting-edge ad tech, collaborate with industry leaders, and make a real impact on high-profile campaigns.

This role includes implementing creative assets, tracking performance, and providing detailed reporting and analysis to ensure campaign success.

About the Role
  • Campaign Planning & Implementation:
    • Set up and manage campaigns in AdEngine, integrating third-party tools for brand safety and ad verification.
    • Ensure properly implemented creative tagging, universal tracking pixels, and UTM parameters.
  • Technical Setup & Testing:
    • Implement campaigns, conduct creative builds and testing, and collaborate with clients to ensure seamless execution.
  • Monitoring & Optimisation:
    • Track campaign performance, analyse key metrics, and optimise campaigns to exceed client objectives.
  • Reporting & Analysis:
    • Deliver comprehensive reports, conduct post-campaign analysis, and share valuable insights with clients.
  • Client Communication & Management:
    • Maintain clear and professional communication with clients, ensuring their needs are met and expectations are exceeded.
  • Administrative Tasks:
    • Maintain meticulous campaign documentation and assist with inventory management.

Key Performance Areas:

  • Flawless execution of campaign setup and implementation
  • Continuous campaign optimisation to achieve outstanding results
  • Accurate and detailed campaign documentation
  • Regular, transparent communication with clients regarding campaign progress and results

About You

  • Bachelor's degree in Marketing, Business Administration, Digital Marketing, Communication, or a related field
  • 5-10 years of experience in campaign management or a similar role
  • Proven expertise with Google's suite of products (Ads, Analytics, Search Console, Tag Manager, Data Studio, Merchant Centre)
  • Strong technical skills in HTML and PHP
  • In-depth knowledge of SEO best practices, digital marketing trends, and analytic tools
  • Exceptional organisational and time management skills
  • Excellent communication and interpersonal skills
  • Ability to thrive in a fast-paced environment and manage multiple tasks simultaneously
  • Meticulous attention to detail and a passion for delivering high-quality work
  • Experience with third-party brand safety and ad verification tools (Oracle, Moat, IAS)

Salary: R 600,000 - R 900,000 per annum, depending on experience

Benefits:

  • Competitive salary and benefits package
  • Ongoing learning and professional development opportunities
  • A dynamic, collaborative, and rewarding work environment


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