Digital Advertising Strategist
5 days ago
Are you a highly organised and detail-oriented professional passionate about digital advertising?
We're seeking a skilled Digital Advertising Strategist to join our dynamic team at Capital Recruit in Johannesburg.
You'll have the opportunity to work on cutting-edge ad tech, collaborate with industry leaders, and make a real impact on high-profile campaigns.
This role includes implementing creative assets, tracking performance, and providing detailed reporting and analysis to ensure campaign success.
About the Role- Campaign Planning & Implementation:
- Set up and manage campaigns in AdEngine, integrating third-party tools for brand safety and ad verification.
- Ensure properly implemented creative tagging, universal tracking pixels, and UTM parameters.
- Technical Setup & Testing:
- Implement campaigns, conduct creative builds and testing, and collaborate with clients to ensure seamless execution.
- Monitoring & Optimisation:
- Track campaign performance, analyse key metrics, and optimise campaigns to exceed client objectives.
- Reporting & Analysis:
- Deliver comprehensive reports, conduct post-campaign analysis, and share valuable insights with clients.
- Client Communication & Management:
- Maintain clear and professional communication with clients, ensuring their needs are met and expectations are exceeded.
- Administrative Tasks:
- Maintain meticulous campaign documentation and assist with inventory management.
Key Performance Areas:
- Flawless execution of campaign setup and implementation
- Continuous campaign optimisation to achieve outstanding results
- Accurate and detailed campaign documentation
- Regular, transparent communication with clients regarding campaign progress and results
About You
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, Communication, or a related field
- 5-10 years of experience in campaign management or a similar role
- Proven expertise with Google's suite of products (Ads, Analytics, Search Console, Tag Manager, Data Studio, Merchant Centre)
- Strong technical skills in HTML and PHP
- In-depth knowledge of SEO best practices, digital marketing trends, and analytic tools
- Exceptional organisational and time management skills
- Excellent communication and interpersonal skills
- Ability to thrive in a fast-paced environment and manage multiple tasks simultaneously
- Meticulous attention to detail and a passion for delivering high-quality work
- Experience with third-party brand safety and ad verification tools (Oracle, Moat, IAS)
Salary: R 600,000 - R 900,000 per annum, depending on experience
Benefits:
- Competitive salary and benefits package
- Ongoing learning and professional development opportunities
- A dynamic, collaborative, and rewarding work environment
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