Digital Advertising Strategist

1 month ago

Johannesburg, Gauteng, South Africa Capital Recruit Full time

Capital Recruit is seeking a highly organized and detail-oriented Digital Advertising Strategist to join our team in Johannesburg. This role offers a competitive salary of R800,000 per annum.

We're not just shaping the future of advertising; we're building it. You'll have the opportunity to work on our world-class AdEngine, collaborate with industry leaders, and make a real impact on high-profile campaigns.

About the Role
  • This position includes implementing creative assets, tracking performance, and providing detailed reporting and analysis to ensure campaign success.

Key Responsibilities:Campaign Planning & Implementation:

  • Set up and manage campaigns in AdEngine, integrating third-party tools for brand safety and ad verification.
  • Ensure properly implemented creative tagging, universal tracking pixels, and UTM parameters.
Technical Setup & Testing:
  • Implement campaigns, conduct creative builds and testing, and collaborate with clients to ensure seamless execution.
Monitoring & Optimization:
  • Track campaign performance, analyse key metrics, and optimise campaigns to exceed client objectives.
Reporting & Analysis:
  • Deliver comprehensive reports, conduct post-campaign analysis, and share valuable insights with clients.
Client Communication & Management:
  • Maintain clear and professional communication with clients, ensuring their needs are met and expectations are exceeded.
Administrative Tasks:
  • Maintain meticulous campaign documentation and assist with inventory management.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, Digital Marketing, Communication, or a related field.
  • 5-10 years of experience in campaign management or a similar role.
  • Proven expertise with Google's suite of products (Ads, Analytics, Search Console, Tag Manager, Data Studio, Merchant Centre).
  • Strong technical skills in HTML and PHP.
  • In-depth knowledge of SEO best practices, digital marketing trends, and analytic tools.
  • Exceptional organisational and time management skills.
  • Excellent communication and interpersonal skills.
  • Ability to thrive in a fast-paced environment and manage multiple tasks simultaneously.
  • Meticulous attention to detail and a passion for delivering high-quality work.
  • Experience with third-party brand safety and ad verification tools (Oracle, Moat, IAS).

Preferred Skills:

  • Experience in e-commerce and working with Google Merchant Centre.
  • Familiarity with other digital marketing tools and platforms.
  • Ability to manage multiple marketing campaigns concurrently.
  • Understanding of Private Market Place (PMP) environments.
  • Strong problem-solving skills and ability to recruit and collaborate with skilled freelancers.

About Us

We offer a dynamic, collaborative, and rewarding work environment, ongoing learning and professional development opportunities, and a chance to work with a talented team at the forefront of ad tech innovation.

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