Digital Advertising Specialist

2 weeks ago

Johannesburg, Gauteng, South Africa Capital Recruit Full time

**Job Title:** Digital Advertising Specialist

We are seeking a highly organized and detail-oriented Digital Advertising Specialist to join our team at Capital Recruit.

The ideal candidate will have 5-10 years of experience in campaign management and a proven track record of delivering high-quality work.

**Key Responsibilities:**

Campaign Planning & Implementation:

  • Set up and manage campaigns in AdEngine, integrating third-party tools for brand safety and ad verification.
  • Ensure properly implemented creative tagging, universal tracking pixels, and UTM parameters.

Technical Setup & Testing:

  • Implement campaigns, conduct creative builds and testing, and collaborate with clients to ensure seamless execution.

Monitoring & Optimization:

  • Track campaign performance, analyze key metrics, and optimize campaigns to exceed client objectives.

Reporting & Analysis:

  • Deliver comprehensive reports, conduct post-campaign analysis, and share valuable insights with clients.

Client Communication & Management:

  • Maintain clear and professional communication with clients, ensuring their needs are met and expectations are exceeded.

Administrative Tasks:

  • Maintain meticulous campaign documentation and assist with inventory management.

**Requirements:**

  • Bachelor's degree in Marketing, Business Administration, Digital Marketing, Communication, or a related field.
  • 5-10 years of experience in campaign management or a similar role.
  • Proven expertise with Google's suite of products (Ads, Analytics, Search Console, Tag Manager, Data Studio, Merchant Centre).
  • Strong technical skills in HTML and PHP.
  • In-depth knowledge of SEO best practices, digital marketing trends, and analytic tools.
  • Exceptional organizational and time management skills.
  • Excellent communication and interpersonal skills.
  • Ability to thrive in a fast-paced environment and manage multiple tasks simultaneously.
  • Meticulous attention to detail and a passion for delivering high-quality work.
  • Experience with third-party brand safety and ad verification tools (Oracle, Moat, IAS).

**What We Offer:**

  • Competitive salary and benefits package.
  • Opportunity to work with a talented, passionate team at the forefront of ad tech innovation.
  • Ongoing learning and professional development opportunities.
  • A dynamic, collaborative, and rewarding work environment.

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