Digital Advertising Specialist

2 months ago


Johannesburg, Gauteng, South Africa Capital Recruit Full time

Capital Recruit is seeking a highly skilled Digital Advertising Specialist to join our team in Bryanston, Johannesburg. As a key member of our dynamic team, you will be responsible for implementing creative assets, tracking performance, and providing detailed reporting and analysis to ensure campaign success.

Key Responsibilities:

  • Set up and manage campaigns in AdEngine, integrating third-party tools for brand safety and ad verification.
  • Ensure properly implemented creative tagging, universal tracking pixels, and UTM parameters.

Technical Setup & Testing:

  • Implement campaigns, conduct creative builds and testing, and collaborate with clients to ensure seamless execution.

Monitoring & Optimization:

  • Track campaign performance, analyse key metrics and optimise campaigns to exceed client objectives.

Reporting & Analysis:

  • Deliver comprehensive reports, conduct post-campaign analysis, and share valuable insights with clients.

Client Communication & Management:

  • Maintain clear and professional communication with clients, ensuring their needs are met and expectations are exceeded.

Administrative Tasks:

  • Maintain meticulous campaign documentation and assist with inventory management.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, Digital Marketing, Communication, or a related field
  • 5-10 years of experience in campaign management or a similar role
  • Proven expertise with Google's suite of products (Ads, Analytics, Search Console, Tag Manager, Data Studio, Merchant Centre)
  • Strong technical skills in HTML and PHP
  • In-depth knowledge of SEO best practices, digital marketing trends, and analytic tools
  • Exceptional organisational and time management skills
  • Excellent communication and interpersonal skills
  • Ability to thrive in a fast-paced environment and manage multiple tasks simultaneously
  • Meticulous attention to detail and a passion for delivering high-quality work
  • Experience with third-party brand safety and ad verification tools (Oracle, Moat, IAS)

Preferred Skills:

  • Experience in e-commerce and working with Google Merchant Centre
  • Familiarity with other digital marketing tools and platforms
  • Ability to manage multiple marketing campaigns concurrently
  • Understanding of Private Market Place (PMP) environments
  • Strong problem-solving skills and the ability to recruit and collaborate with skilled freelancers

What We Offer:

  • Competitive salary and benefits package
  • Opportunity to work with a talented, passionate team at the forefront of ad tech innovation
  • Ongoing learning and professional development opportunities
  • A dynamic, collaborative, and rewarding work environment


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