Digital Advertising Specialist
2 months ago
Capital Recruit is seeking a highly skilled Digital Advertising Specialist to join our team in Bryanston, Johannesburg. As a key member of our dynamic team, you will be responsible for implementing creative assets, tracking performance, and providing detailed reporting and analysis to ensure campaign success.
Key Responsibilities:
- Set up and manage campaigns in AdEngine, integrating third-party tools for brand safety and ad verification.
- Ensure properly implemented creative tagging, universal tracking pixels, and UTM parameters.
Technical Setup & Testing:
- Implement campaigns, conduct creative builds and testing, and collaborate with clients to ensure seamless execution.
Monitoring & Optimization:
- Track campaign performance, analyse key metrics and optimise campaigns to exceed client objectives.
Reporting & Analysis:
- Deliver comprehensive reports, conduct post-campaign analysis, and share valuable insights with clients.
Client Communication & Management:
- Maintain clear and professional communication with clients, ensuring their needs are met and expectations are exceeded.
Administrative Tasks:
- Maintain meticulous campaign documentation and assist with inventory management.
Requirements:
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, Communication, or a related field
- 5-10 years of experience in campaign management or a similar role
- Proven expertise with Google's suite of products (Ads, Analytics, Search Console, Tag Manager, Data Studio, Merchant Centre)
- Strong technical skills in HTML and PHP
- In-depth knowledge of SEO best practices, digital marketing trends, and analytic tools
- Exceptional organisational and time management skills
- Excellent communication and interpersonal skills
- Ability to thrive in a fast-paced environment and manage multiple tasks simultaneously
- Meticulous attention to detail and a passion for delivering high-quality work
- Experience with third-party brand safety and ad verification tools (Oracle, Moat, IAS)
Preferred Skills:
- Experience in e-commerce and working with Google Merchant Centre
- Familiarity with other digital marketing tools and platforms
- Ability to manage multiple marketing campaigns concurrently
- Understanding of Private Market Place (PMP) environments
- Strong problem-solving skills and the ability to recruit and collaborate with skilled freelancers
What We Offer:
- Competitive salary and benefits package
- Opportunity to work with a talented, passionate team at the forefront of ad tech innovation
- Ongoing learning and professional development opportunities
- A dynamic, collaborative, and rewarding work environment
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