Digital Advertising Strategist

4 weeks ago


Johannesburg, Gauteng, South Africa EMPIRE RECRUITMENT Full time
AdTech Expert Job Description

We are seeking a highly skilled AdTech Expert to drive the success of our digital advertising campaigns. As a key member of our team, you will be responsible for managing and optimizing our ad technology infrastructure, ensuring seamless delivery of digital advertising campaigns, and driving revenue growth through innovative ad tech solutions.

Key Responsibilities:

  • Manage and optimize ad servers for effective ad delivery.
  • Oversee programmatic advertising strategies and real-time bidding (RTB) systems.
  • Utilize Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs) for efficient media buying and inventory management.
  • Analyze performance data to optimize ad campaigns and improve ROI.
  • Implement and maintain Data Management Platforms (DMPs) for audience segmentation and targeting.
  • Detect and prevent ad fraud while ensuring high standards of view-ability.
  • Collaborate with creative and media buying teams to ensure impactful ad placements.
  • Ensure compliance with privacy laws and manage user consent and data privacy issues.
  • Stay updated on emerging ad tech trends and integrate new technologies as needed.

Qualifications:

  • Bachelor's degree in Marketing, Computer Science, or a related field.
  • Proven experience in ad technology, digital advertising, or a similar role.
  • Strong knowledge of ad servers, programmatic advertising, DSPs, SSPs, and DMPs.
  • Proficiency in data analysis and campaign optimization.


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