Trade and Events Channel Specialist
5 days ago
We are seeking a highly motivated Trade and Events Channel Specialist to join our sales team. In this role, you will be responsible for developing and executing channel plans, managing events, and building relationships with internal and external partners.
Key Responsibilities:
- Develop commercial regional channel plans to meet business objectives
- Implement and drive in-trade execution guidelines for the channel
- Manage events and promotions to drive brand awareness and generate sales
- Coach and build on-trade capability in regional sales teams
- Assist in joint business planning with select regional accounts
Requirements:
- Proven experience in sales, marketing, or a related field
- Strong analytical and problem-solving skills
- Excellent communication and interpersonal skills
- Able to work independently and as part of a team
- Proficient in Microsoft Office and CRM software
At The HEINEKEN Company, we value diversity, inclusion, and innovation. We strive to create a collaborative and supportive work environment that fosters personal and professional growth.
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