External Sales Representative
2 weeks ago
**JOB PROFILE**
**JOB PURPOSE**
The core purpose of the role is to manage and grow key accounts, source new business, and ensure the achievement of sales and gross profit targets.
**KEY PERFORMANCE AREAS**
- Sales Management.
- Customer Relationship Management.
- Administration and Reporting.
- SHEQ Integrated Management System control.
**MAIN RESPONSIBILITIES**
- **SALES MANAGEMENT**
- New customer management
- Source and onboard new customers.
- Actively seek out and identify potential customers or clients through various channels, such as cold calling, networking, referrals, and attending industry events.
- Ensure achievement of sales targets.
- Identify sales targets per customer.
- Develop strategies to address sales requirements.
- Manage and grow existing customer accounts.
- Identify and recover lost sales through effective sales strategies.
- Manage back-orders weekly.
- Analyze customers' sales history and identify sales opportunities.
- Drive growth of systems sales in line with targets.
- Achieve gross profit percentage (GP%) targets.
- Analyze the market and identify improvement and opportunity areas.
- Identify customers not buying or stopped purchasing and increase their engagement.
- Identify and strategize bringing new clients on board.
- Monitor client requirements and identify opportunities to sell innovative products.
- Ensure sufficient depth of relationships within Key Accounts to promote continuity and growth.
- Implement solutions that deliver value and business outcomes for key clients.
- Conduct sales presentations and product demonstrations to showcase the features, benefits, and value of the products or services being sold.
- Manage and maintain pricing in line with company requirements.
- **ADMINISTRATION AND REPORTING**
- Complete sales and demand forecasts and analyze actual sales for different market segments monthly.
- Prepare sales performance reports and sales analysis.
- Generate customer visit reports and weekly call reports.
- Prepare quotes, sales orders, and invoices accurately and on time.
- Coordinate stock arrangements with other branches or procurement if stock is insufficient.
- Communicate pipeline orders or exceptional purchases to the Branch Manager and Procurement.
- Review credit limits, request payments as required, and coordinate with the Debtors department.
**KEY JOB REQUIREMENTS**
- **QUALIFICATIONS**
- Grade 12 or equivalent.
- Valid Drivers’ license.
- **EXPERIENCE**
- 2 years’ experience in a similar position.
- 8 years’ experience in a sales environment.
- **KNOWLEDGE REQUIREMENTS**
- Computer literacy with Proficiency in MS Excel at an intermediate level.
- Proficient in SAGE Evolution, or similar software, at an intermediate level.
- Strong knowledge and understanding of sales principles, techniques, and strategies.
- Awareness and understanding of relevant ISO Standard requirements.
- **SKILL REQUIREMENTS**
- Quoting and Invoicing.
- Effective analytical and problem-solving skills, to identify customer challenges and offer suitable solutions.
- Key Accounts Management, with the ability to build rapport and maintain positive relationships with clients.
- Proficiency in negotiation techniques to handle objections, overcome obstacles, and reach mutually beneficial agreements with clients.
- Excellent verbal and written communication skills to effectively engage with clients, understand their needs, and articulate the value proposition of the product being sold.
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