Sponsorship Sales Account Executive

3 weeks ago

Johannesburg, South Africa Primedia Recruiter Full time

The role is focused on driving TV sponsorship sales by serving as the primary liaison between Primedia Studios Commercial Sales and our clients. This involves ensuring client satisfaction, proactively addressing their needs, and managing the entire sales process for sponsorship opportunities from initiation to completion. Additionally, the role provides dedicated project management for the execution of all allocated client promotions and sponsorships on air, ensuring seamless delivery and maximising the impact of each campaign. Ultimately, this position contributes to increasing sponsorship sales and maintaining high-standard relationships between our company and its clients.
Knowledge of own and client’s brands and products, as well as the broader media industry
To enhance and maintain an in-depth knowledge of the television and video landscape and products represented, as well as, how brands measure up against competitors
To enhance and maintain knowledge of clients’ brands and products allowing for meaningful conversations and identification of their needs
To keep up to date with the latest trends and developments in the media industry and update the sales team with discoveries
To embrace social media and digital innovations and understand how they integrate with media and marketing
Active selling and prospecting for new business
To proactively, and consistently source new clients for our shows
To evaluate sales prospects and qualify them for their suitability for TV
To interpret a brief, develop a strategically relevant proposal for clients that has applicable innovative opportunities and present the proposals for review and approval
To achieve sales targets set by the line manager
Service delivery and professionalism
To negotiate for flexibility taking into account both the clients’ wishes and the win-win outcome for the brands
To resolve complaints and queries effectively and to do so as far as possible without referral to management and with minimum conflict
To be readily available and promptly reply to calls/messages whether inside or outside of office hours from internal and external stakeholders
To ensure that client campaigns are delivered as agreed by working inter-departmentally to achieve their outcomes and communicating timeously with clients on the process and outcome
To perform admin in the AE back office to provide market intelligence, administrative records and information required internally by managers or peers, and externally for clients, to the end of achieving a successful campaign outcome and execution
Meet minimum monthly, quarterly and annual set targets
Sponsorships
Project manages several S&P campaigns, by translating contracted sponsorships and promotions into successful, bespoke executions across all platforms, ensuring accuracy and accountability are met
Closely monitor all campaign activity, both on-air and off-air, from start to finish
Troubleshoot and find solutions and outcomes for all parties if there is a dispute on any element of the campaign.
Effective translation and management of the brief for all internal departments
Key account management during and the post-campaign process
Required
Matric
Computer Literacy e.g. Windows 2007, Microsoft Word, Microsoft Excel, Microsoft PowerPoint
Sales Skills, Negotiation and Presentation Skills courses
Driver’s licence
Minimum of 2-4 years of TV media sales experience
CRM, Computer Literacy e.g. Windows 2020, Microsoft Word, Microsoft Excel, Microsoft PowerPoint etc
Sponsorship sales in the broadcast sector would be advantageous
Understand the TV landscape, the metrics used and how they are derived
Presentation skills
Ability to think strategically and solve problems
Excellent selling skills
Excellent business written and communication skills
Ability to conceptualise, prepare and present radio concepts in writing
Creativity
Good organisational skills
Ability to work both independently as well as within a team
Ability to sell business solutions
Initiative and follow-through
Punctuality
Accuracy
Ability to build trust and customer loyalty
Attention to detail
Ability to liaise with senior decision-makers
Knowledge and understanding of TV, as well as the media industry, would be an advantage
**Appropriate Social Media Knowledge**: Internet, Facebook, Twitter

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