Marketing Manager: Group Sponsorship

1 month ago

Johannesburg, South Africa Absa Bank Limited Full time

Empowering Africa’s tomorrow, together one story at a time.
- With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group. Job Summary

To manage and implement Group Sponsorship properties according brand strategy and objectives. Work closely with business unit teams in the execution of sponsorship activations by identifying leveraging opportunities to drive growth across product and channels. This role forms part of the team who is responsible for creating compelling and commercially viable brand.

Job Description

Strategic Planning:

- Support Head of Sponsorship: Group Sponsorship in the execution of integrated marketing and communication strategy
- Work and collaborate with rest of Brand & Marketing team, Communications, and Business Units to drive and ensure integrated marketing and internal / external communications
- Support in the development of project and activations strategies for sponsorship, align to the brand and Business unit vision and purpose
- Review competitor activities and case studies to improve activation approach for sponsorship portfolio
- Marketing campaign & sponsorship execution
- Responsible for delivering conceptual ideas (with agencies where possible) and implementation of activation strategies for sponsorship projects
- Develop sponsorship campaigns that change consumer perception, improve consideration and drive business outcomes.
- Execute sponsorship properties against Absa Group Marketing and Corporate Affairs (GMCA) and Business agenda
- Execute all Group sponsorship properties to the agreed strategy, while driving synergies and integration with the marketing and business objectives
- Manage relationship with preferred external suppliers/ production agencies through event design/ delivery stages and ensure prompt payment post event
- Work with agencies and key stakeholders to support logistics for delivery of core marketing elements of the sponsorship on behalf of Group Marketing and Corporate Affairs

Project Management:

- Collaboratively define, coordinate and lead the successful execution of the Group Sponsorship projects
- Establish and articulate project scope, strategy and objectives
- Work closely with Marketing Operations team in driving all aspects of marketing projects, including (but not limited to):

- Meeting deadlines, contingency planning, approval channels, procedures, budgeting, monitoring and governance etc.
- Oversee the channel mix roll-out from initial concept to finished product and execution
- Plan and use internal and external resources effectively to ensure maximum ROMI
- Research, plan and evaluate project impact at various intervals (pre-, during
- and post project reviews)
- Manage risk and compliance

Accountability: Stakeholder Management:

- Build and maintain positive and collaborative working relationship across Group Marketing and Corporate Affairs, the business and with external parties
- Network and interact with various internal and external stakeholders to promote and drive integration
- Liaise closely with and manage third party supplier relationships to adhere to good governance
- Ensure adherence to agency SLA’s

Accountability: Capability Building:

- Develop and lead a high performing marketing team by embedding the business performance process, regular feedback and coaching
- Develop and maintain an effective team through selection, training, motivation, mentoring and performance management
- Translate and communicate the Group Sponsorship Strategy and purpose to ensure buy-in from the team
- Ensure shared learning and collaboration across the different marketing teams
- Responsible for overall quality and presentation of work

Accountability: Risk Management:

- Ensure that processes, control requirements and risk management frameworks that have been designed for the area are understood by all members of the team
- For audit findings that have an impact on the area, work with the Head of Sponsorships to understand what actions are required to close out findings
- Implement required actions
- During scheduled audits and management assurance reviews, ensure that all information required by the auditors are provided timeously
- Log all Risk and Loss events as a result of error or fraud highlighted in the department. Ensure that the issues are thoroughly investigated and closed or escalated as per policy
- Ensure that the team understands all compliance requirements and highlight gaps to the Head Sponsorships
- Monitor compliance training undertaken by team members and ensure that they complete the required training within prescribed timelines
- Ensure that all regulatory requirements are adhered to
- Ensure that the Business Continuity Tool is updated regularly
- Arrange for team members to participate in BC

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