Digital Marketing Specialist: Paid Media

1 month ago

Cape Town, Western Cape, South Africa Shoprite Full time
Job Title: Rainmaker: Paid Media Specialist

At Shoprite, we're redefining the grocery retail experience. We're working tirelessly to make everyday life effortless for our customers. To achieve this, we're removing friction and driving a tech-led future for the Shoprite Group of companies – Africa's largest retailer.

We're seeking 2 x talented Paid Media Specialists to join our digital innovation hub, ShopriteX (based in Brackenfell, Cape Town), working exclusively on Checkers Sixty60 – South Africa's number one grocery delivery app, which has achieved over 40 awards for innovation, UX design, and marketing excellence in less than 5 years.

As a Paid Media Specialist on Sixty60, you'll have exclusive access to the continent's largest audience of retail customers, rich shopper data, and advanced analytics to create cutting-edge precision digital marketing campaigns.

Role Purpose

The purpose of the Paid Media Specialist is to drive brand awareness, app installs, and conversion through innovative digital advertising campaigns.

You will be responsible for the entire campaign lifecycle, from strategy and creative development to implementation, optimisation, and reporting on Checkers Sixty60's campaigns.

Key Responsibilities
  • Maximise ad delivery efficiency and effectiveness through the successful execution of Checkers Sixty60's digital campaign strategy and all related operations.
  • Develop and manage Checkers Sixty60's end-to-end delivery of digital campaigns across platforms, from briefing, planning, and execution of campaigns, to invoicing, reporting, and post-campaign analysis.
  • Manage and ensure data, technology, and strategy work together to maximise ad delivery efficiency and effectiveness.
  • Effectively manage your portfolio of work while collaborating with creative, strategy, and technology teams and vendors to implement and create integrated ad campaigns.
  • Build strong relationships with internal and external stakeholders to ensure the delivery of digital campaign plans.
  • Evaluate the effectiveness of campaign strategies, provide recommendations, and adjust and optimise performance and goal conversion.
  • Provide analysis and insights for reporting, including post-campaign reporting, to stakeholders.
  • Ensure invoices are accurate and campaign budgets are executed within required parameters.
  • Keep the brand up to date with changes and advances in the digital marketing landscape and advise on new channels, innovations, and approaches to adopt.
  • Conduct research and utilise insights to optimise and grow future campaigns.
  • Monitor local and international digital media properties to ensure adherence to best practice principles and provide technical/media assistance when needed.
Qualifications and Experience
  • Degree or Diploma in Marketing, Advertising, Media, or related (essential).
  • +3 years' experience in paid media advertising or a digital campaign management role in an ad ops environment (essential).
  • A proven track record of delivering multiple and large campaigns across digital touchpoints and channels, using analytics to inform and scale successful marketing campaigns (essential).
  • Skilled and proficient in the use of paid advertising tools (AdWords, Google Ads, DV360, Meta, TikTok, tracking, and verification tools) (essential).
  • Broad knowledge of the media and marketing ecosystem (essential).
  • Demonstrable knowledge and experience of marketing principles and practices, including customer journey management, and content development experience (essential).
  • Strong commercial acumen and understanding of the media landscape within the broader retail industry (essential).
  • Strong proficiency in MS Office (essential).
  • Experience using marketing automation tools like Braze, Salesforce, Insider, etc. (advantageous).
Key Competencies and Work Ethic
  • Digital account management: strong ability to keep schedules, prioritise tasks/briefs, and ensure campaigns/projects are on time and delivered against business objectives.
  • Passion for digital marketing with subject matter expertise in marketing principles and practices.
  • Excellent team-working: contributes towards building a positive team morale.
  • Excellent communication, presentation, and story-telling skills: articulates ideas and concepts in a creative and meaningful way.
  • Commercial acumen and business understanding of the broader retail industry.
  • Dynamic personality and the ability to think outside the box.
  • Proactive with initiative to drive new ideas and content.
  • Excellent facilitation skills: organised with strong time, delivery, and planning management.
  • Interpersonal skills: builds strong relationships and manages conflict and competing priorities well.
  • Flexible thinker with the ability to make sound independent decisions.
  • Project management skills, with the ability to balance multiple projects and priorities in a large-scale, complex environment.
  • Ability to work under pressure: to organise, prioritise, and reorder workload in a rapidly changing and fast-moving environment.
  • Results-oriented and quality-focused.
  • Self-starter and generator with the skill and discipline to work independently and across multi-functional teams.

We are committed to creating, embracing, and preserving a diverse workplace that values the unique talents, perspectives, backgrounds, and abilities that enrich our organisation. A place where everyone matters and feels included.

We are committed to Employment Equity when recruiting internally and externally.

Please note that by responding to this application and providing your personal information, you confirm your express and informed consent for Shoprite Checkers (Pty) Ltd and all its subsidiaries and affiliates companies to process your personal information for the Company to consider your application for this position. All Personal Information which you provide to the Company will be used and/or retained only for the purposes for which it is collected, whereafter it will be permanently destroyed. Your information is only retained if it is required by law or where you have given consent to us to retain such information for an extended period.

If you don't hear from us within 14 days, please consider your application unsuccessful. Any personal information collected as part of your application will be destroyed, securely, in accordance with South African legislation.

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