Digital Media Marketing Specialist

1 month ago


Cape Town, Western Cape, South Africa FROGG Recruitment Full time

Paid Digital Media Specialist Century City Cape Town

We are seeking a seasoned Paid Digital Media Specialist to develop, implement and manage our paid advertising campaigns across various channels. The ideal candidate is data-driven and passionate about staying abreast of digital marketing trends, particularly in paid media.

Salary: R800,000 - R1,200,000 per annum (Negotiable)

**Job Description:**

The successful candidate will be responsible for developing and executing comprehensive paid media strategies across platforms like Google, Meta, LinkedIn, and other relevant channels.

Key Responsibilities:

  • Conduct thorough keyword research, audience targeting, and ad placement to maximise ROI
  • Monitor, analyse, and optimise paid media campaigns to meet key performance indicators (KPIs) and business objectives
  • Manage and allocate budgets effectively across various paid media channels, ensuring optimal performance and efficient use of resources
  • Provide regular budget and performance reports to stakeholders
  • Provide actionable insights and recommendations for continuous improvement
  • Work closely with the creative team to develop compelling ad copy, visuals, and other creative assets that align with campaign objectives

**Requirements:**

  • Bachelor's degree in marketing or equivalent
  • Minimum of 3-4 years' experience in paid digital media
  • Advertising or Media Agency experience an advantage
  • In-depth current knowledge of Google Ads and Facebook Campaign Manager
  • Media buying experience with other Social Media platforms, like TikTok, Microsoft Ads, Twitter, and LinkedIn

**About Us:** FROGG Recruitment is a leading recruitment agency specialising in digital marketing talent. We help businesses find the best candidates to drive their digital marketing initiatives forward.



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