Digital Media Marketing Specialist
1 month ago
Paid Digital Media Specialist Century City Cape Town
We are seeking a seasoned Paid Digital Media Specialist to develop, implement and manage our paid advertising campaigns across various channels. The ideal candidate is data-driven and passionate about staying abreast of digital marketing trends, particularly in paid media.
Salary: R800,000 - R1,200,000 per annum (Negotiable)
**Job Description:**
The successful candidate will be responsible for developing and executing comprehensive paid media strategies across platforms like Google, Meta, LinkedIn, and other relevant channels.
Key Responsibilities:
- Conduct thorough keyword research, audience targeting, and ad placement to maximise ROI
- Monitor, analyse, and optimise paid media campaigns to meet key performance indicators (KPIs) and business objectives
- Manage and allocate budgets effectively across various paid media channels, ensuring optimal performance and efficient use of resources
- Provide regular budget and performance reports to stakeholders
- Provide actionable insights and recommendations for continuous improvement
- Work closely with the creative team to develop compelling ad copy, visuals, and other creative assets that align with campaign objectives
**Requirements:**
- Bachelor's degree in marketing or equivalent
- Minimum of 3-4 years' experience in paid digital media
- Advertising or Media Agency experience an advantage
- In-depth current knowledge of Google Ads and Facebook Campaign Manager
- Media buying experience with other Social Media platforms, like TikTok, Microsoft Ads, Twitter, and LinkedIn
**About Us:** FROGG Recruitment is a leading recruitment agency specialising in digital marketing talent. We help businesses find the best candidates to drive their digital marketing initiatives forward.
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