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Digital Media Strategist

2 months ago

Cape Town, Western Cape, South Africa Frogg Recruitment SA Full time
Paid Digital Media Specialist Role

At Frogg Recruitment SA, we are seeking a skilled Paid Digital Media Specialist to develop and execute comprehensive paid media strategies across various platforms. This role requires a data-driven individual with a passion for staying abreast of digital marketing trends, particularly in paid media.

Key Responsibilities:

* Develop and execute paid media strategies across Google, Meta, LinkedIn, and other relevant channels.
* Conduct thorough keyword research, audience targeting, and ad placement to maximise ROI.
* Monitor, analyse, and optimise paid media campaigns to meet key performance indicators (KPIs) and business objectives.
* Manage and allocate budgets effectively across various paid media channels, ensuring optimal performance and efficient use of resources.
* Provide regular budget and performance reports to stakeholders.

Requirements:

* Bachelor's degree in marketing or equivalent.
* Minimum of 3-4 years' experience in paid digital media.
* Advertising or Media Agency experience is an advantage.
* Proven experience in digital media with a strong emphasis on paid media campaign management.
* In-depth current knowledge of Google Ads and Facebook Campaign Manager.
* Media buying experience with other Social Media platforms like TikTok, Microsoft Ads, Twitter, and LinkedIn.

Why this role?

This role offers the opportunity to work with a leading recruitment agency, Frogg Recruitment SA, and to be part of a dynamic team that is passionate about delivering excellent results.