Digital Media Specialist

2 days ago


Cape Town, Western Cape, South Africa Incubeta Full time
Job Description

We are seeking a highly skilled Digital Media Specialist to join our team at Incubeta. In this role, you will be responsible for maximizing our clients' digital budgets in the paid social environment.

The successful candidate will be allocated to a specific market and manage a portfolio of clients or one large client and campaigns. As a Paid Media Manager, you will be tasked with campaign implementation, optimization, analysis, and reporting.

You will act as a technical contact between account managers, clients, and fellow media managers, requiring effective communication and management of internal and external client expectations.

Key Responsibilities:
  • Employ strategic campaign set up with sufficient research and following direction given by Consultant
  • Analyze campaign performance and make recommendations for optimization
  • Regular review of performance of campaigns across revenue, performance, and pacing
  • Ensure campaign delivery against revenue goals and Key Performance Indicators as established with the client and Consultants
  • Daily monitoring of campaigns to ensure performance goals and revenue objectives are met
  • Ensure all correct revenues and media costs are reported on a monthly basis
  • Ensure all administration is accurate and up to date
Requirements:
  • Passion for digital marketing and wanting to build a career within the digital space
  • Minimum 3 to 5 years experience in running campaigns across social platforms
  • Experience in managing digital campaigns with performance-driven goals
  • Experience with managing digital campaigns for video & mobile
  • Ability to troubleshoot tech issues within social platforms and present solutions
  • Ability to understand and interpret the strategy and execute it within applicable platforms
  • Ability to analyze campaigns & implement strategy based on findings
  • Ability to conduct post-campaign analysis and present it to Commercial teams / client
Salary Range:

Ranging from $80,000 to $120,000 per annum, depending on experience.

This salary estimate is based on industry standards and takes into account the location, job requirements, and level of experience.



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