Digital Media Strategist

3 weeks ago


Cape Town, Western Cape, South Africa FROGG Recruitment Full time

Paid Digital Media Specialist

Frogg Recruitment is seeking a skilled Paid Digital Media Specialist to join our team in Century City Cape Town. As a Paid Digital Media Specialist, you will be responsible for developing, implementing, and managing our paid advertising campaigns across various channels.

Key Responsibilities:

  • Develop and execute comprehensive paid media strategies across platforms like Google, Meta, LinkedIn, and other relevant channels.
  • Conduct thorough keyword research, audience targeting, and ad placement to maximise ROI.
  • Monitor, analyse, and optimise paid media campaigns to meet key performance indicators (KPIs) and business objectives.
  • Manage and allocate budgets effectively across various paid media channels, ensuring optimal performance and efficient use of resources.
  • Provide regular budget and performance reports to stakeholders.
  • Provide actionable insights and recommendations for continuous improvement.
  • Work closely with the creative team to develop compelling ad copy, visuals, and other creative assets that align with campaign objectives.

Requirements:

  • Bachelor's degree in marketing or equivalent.
  • Minimum of 3-4 year's experience in paid digital media.
  • Advertising or Media Agency experience and advantage.
  • Proven experience in digital media with a strong emphasis on paid media campaign management.
  • In-depth current knowledge of Google Ads and Facebook Campaign Manager.
  • Media buying experience with other Social Media platforms, like TikTok, Microsoft Ads, Twitter and LinkedIn.

About the Role:

This is a hybrid role that requires a strong understanding of digital marketing trends, particularly in paid media. The ideal candidate is data-driven and passionate about staying abreast of industry developments.

Salary Negotiable

Apply online



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