Digital Marketing Strategist for Paid Social Media Campaigns
1 month ago
We are looking for a highly skilled Digital Marketing Strategist to lead our paid social media campaigns and drive business growth.
About the Role:
As a Digital Marketing Strategist, you will be responsible for planning, executing, and optimising paid media campaigns across various platforms, with a focus on Meta and Google.
Key Responsibilities:
- Develop and implement comprehensive paid media strategies aligned with client objectives and industry best practices.
- Monitor campaign performance, analyse key metrics, and make data-driven decisions to maximise ROI.
- Collaborate with the design team and UGC content producers to create compelling ad creatives and copy that resonate with target audiences.
- Effectively manage advertising budgets to ensure efficient allocation and achieve optimal results.
- Present campaign performance insights and recommendations to clients in a clear and understandable manner.
Requirements:
- At least 4 years of experience in digital marketing, preferably in an agency environment.
- Knowledge or experience with TikTok and Pinterest campaigns, or international media management is a bonus.
- Understanding of landing page impact and website conversion behavior.
- Interest in consumer goods across luxury, food & drink, health & wellness spaces.
- Strong analytical skills and ability to communicate complex data insights to stakeholders.
- Excellent verbal and written communication skills, with the ability to clearly summarise marketing performance to clients.
- Self-motivated and able to work autonomously as well as part of a team.
- Experimentation and iteration are natural instincts.
What We Offer:
- A competitive salary of R35,000 - R45,000 per month.
- The opportunity to work with a dynamic team and contribute to the growth of The Legends Agency.
- Ongoing training and professional development opportunities.
How to Apply:
Please submit your resume and a cover letter outlining your experience and qualifications for this role. We look forward to hearing from you
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