Digital Marketing Strategist for Paid Social Media Campaigns

4 days ago


Cape Town, Western Cape, South Africa The Legends Agency Full time
The Legends Agency Seeks a Results-Driven Digital Marketing Strategist

We are looking for a highly skilled Digital Marketing Strategist to lead our paid social media campaigns and drive business growth.

About the Role:

As a Digital Marketing Strategist, you will be responsible for planning, executing, and optimising paid media campaigns across various platforms, with a focus on Meta and Google.

Key Responsibilities:

  • Develop and implement comprehensive paid media strategies aligned with client objectives and industry best practices.
  • Monitor campaign performance, analyse key metrics, and make data-driven decisions to maximise ROI.
  • Collaborate with the design team and UGC content producers to create compelling ad creatives and copy that resonate with target audiences.
  • Effectively manage advertising budgets to ensure efficient allocation and achieve optimal results.
  • Present campaign performance insights and recommendations to clients in a clear and understandable manner.

Requirements:

  • At least 4 years of experience in digital marketing, preferably in an agency environment.
  • Knowledge or experience with TikTok and Pinterest campaigns, or international media management is a bonus.
  • Understanding of landing page impact and website conversion behavior.
  • Interest in consumer goods across luxury, food & drink, health & wellness spaces.
  • Strong analytical skills and ability to communicate complex data insights to stakeholders.
  • Excellent verbal and written communication skills, with the ability to clearly summarise marketing performance to clients.
  • Self-motivated and able to work autonomously as well as part of a team.
  • Experimentation and iteration are natural instincts.

What We Offer:

  • A competitive salary of R35,000 - R45,000 per month.
  • The opportunity to work with a dynamic team and contribute to the growth of The Legends Agency.
  • Ongoing training and professional development opportunities.

How to Apply:

Please submit your resume and a cover letter outlining your experience and qualifications for this role. We look forward to hearing from you



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