Digital Marketing Strategist: Paid Media Expert

2 months ago


Cape Town, Western Cape, South Africa Shoprite Full time

Role Overview


We are seeking a highly skilled Paid Media Specialist to join our team at Shoprite, working exclusively on Checkers Sixty60. As a Paid Media Specialist, you will be responsible for driving brand awareness, app installs, and conversion through innovative digital advertising campaigns.



Key Responsibilities



  • Develop and manage end-to-end delivery of digital campaigns across platforms, from briefing, planning, and execution of campaigns, to invoicing, reporting, and post-campaign analysis.
  • Maximise ad delivery efficiency and effectiveness through the successful execution of Checkers Sixty60's digital campaign strategy and all related operations.
  • Evaluate the effectiveness of campaign strategies, provide recommendations, and adjust optimise performance and goal conversion.
  • Build strong relationships with internal and external stakeholders to ensure the delivery of digital campaign plans.
  • Provide analysis and insights for reporting, including post-campaign reporting, to stakeholders.
  • Keep the brand up to date with changes and advances in the digital marketing landscape and advise on new channels, innovations, and approaches to adopt.

    • Conduct research and utilise insights to optimise and grow future campaigns.
    • Monitor local and international digital media properties to ensure adherence to best practice principles and provide technical/media assistance when needed.



Requirements



  • Degree or Diploma in Marketing, Advertising, Media or related (essential).
  • +3 years' experience in paid media advertising or a digital campaign management role in an ad ops environment (essential).
  • A proven track record of delivering multiple and large campaigns across digital touchpoints and channels, using analytics to inform and scale successful marketing campaigns (essential).
  • Skilled and proficient in the use of paid advertising tools (AdWords, Google Ads, DV360, Meta, TikTok, tracking and verification tools) (essential).
  • Broad knowledge of the media and marketing ecosystem (essential).
  • Demonstrable knowledge and experience of marketing principles and practices, including customer journey management and content development experience (essential).
  • Strong commercial acumen and understanding of the media landscape within the broader retail industry (essential).
  • Strong proficiency in MS Office (essential).
  • Experience using marketing automation tools like Braze, Salesforce, Insider, etc. (advantageous).


What We Offer


We are committed to creating, embracing, and preserving a diverse workplace that values the unique talents, perspectives, backgrounds, and abilities that enrich our organisation. A place where everyone matters and feels included.


We are committed to Employment Equity when recruiting internally and externally.



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