Digital Marketing Specialist

1 month ago

Cape Town, Western Cape, South Africa Incubeta Full time

About Incubeta:

We are a leading digital marketing agency specializing in driving performance and innovation across various digital channels.

We empower businesses to excel in the ever-evolving landscape of digital marketing through data-driven strategies and cutting-edge technology.

Role Overview:

We are seeking a creative and passionate Digital Marketing Specialist - Social Media to join our team in Cape Town.

This role offers a unique opportunity to work closely with our creative hub and local business unit, gaining valuable experience across different facets of digital marketing.

Key Responsibilities:

  • Social Media Strategy:
    • Develop and implement comprehensive organic social media strategies aligned with client objectives and brand guidelines.
    • Conduct in-depth audience research and competitive analysis to identify opportunities and optimize content strategies.
    • Stay abreast of social media trends, best practices, and platform updates to ensure cutting-edge strategies.
  • Content Creation & Curation:
    • Brief our internal creative team on content needs, ensuring alignment with the overall social media strategy and brand voice.
    • Oversee the creation of engaging and innovative content across various social media platforms.
    • Curate and share relevant industry content to enhance social media presence and thought leadership.
  • Community Management:
    • Manage day-to-day activities on social media channels, including posting content, scheduling posts, and monitoring community engagement.
    • Respond to comments and inquiries in a timely and professional manner, fostering a positive online community.
    • Proactively engage with followers and relevant industry influencers to build relationships and expand reach.
  • Project Management:
    • Assist with the planning, execution, and tracking of Google-creative projects, ensuring timely delivery and adherence to project scope.
    • Collaborate with internal teams and external stakeholders to coordinate project activities and ensure seamless workflow.
    • Monitor project progress, identify potential roadblocks, and proactively implement solutions to keep projects on track.
  • Reporting & Analysis:
    • Track and analyze key social media performance metrics using relevant tools.
    • Prepare regular reports on social media performance, providing actionable insights and recommendations for optimization.
    • Contribute to campaign performance analysis, evaluating the impact of social media activities on overall marketing goals.

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 3+ years of experience managing organic social media for brands or agencies.
  • Proven track record of creating compelling social media content and driving audience engagement.
  • In-depth knowledge of social media platforms, their audiences, and best practices.
  • Excellent writing, editing, and communication skills with a strong understanding of brand voice and tone.
  • Proficiency in social media management tools and analytics platforms.

Advantageous:

  • Monday.com project management
  • Harvest Time Management
  • Meta Blue Print Certifications
  • Characteristics:
    • Passion for social media and a keen interest in digital marketing trends.
    • Creative mindset with a strong understanding of visual storytelling.
    • Excellent interpersonal and collaboration skills.
    • Proactive and results-oriented approach.

Incubeta Company Values:

  • Earn Trust: Focused on maintaining and increasing customer focus, works with the customer in mind earning trust along each step with clients and colleagues
  • Help Others Succeed: Makes an active contribution to a joint result (organizational target) or to resolving problems or conflicts. Think in terms of possibilities. Is able to solve issues and problems in a timely and effective manner, working as a team.
  • Dare to Lead: Is willing to improve individual performance and stimulate others to act accordingly. Setting the standard and example. Being solution driven.
  • Exceed Expectations: Carries out tasks without help from others; takes command of problem situations and aims to achieve more than the basic requirements

Equal Opportunity Employer:

We celebrate diversity and are committed to creating an inclusive environment for all employees.

Application Process:

Applications will be reviewed on a rolling basis until the position is filled. Please take note that if you do not receive a response within 2 weeks of applying, you should consider your application as unsuccessful.

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