Digital Media Specialist

4 weeks ago


Cape Town, Western Cape, South Africa Incubeta Full time
Paid Media Manager Job Description

The Paid Media Manager will be responsible for allocating and utilizing our clients' digital budgets effectively within the paid social environment. This role involves managing a portfolio of clients or a large client and their campaigns, focusing on maximizing digital budgets according to required goals.

Key Responsibilities:

  • Implement, optimize, and analyze campaigns to ensure maximum ROI
  • Act as a technical contact between account managers, clients, and fellow media managers
  • Communicate effectively and manage internal and external client expectations

Requirements:

  • Minimum 3-5 years of experience in running campaigns across social platforms
  • Experience in managing digital campaigns with performance-driven goals
  • Knowledge of digital marketing principles and best practices
  • Strong analytical and problem-solving skills
  • Excellent communication and interpersonal skills

Preferred Qualifications:

  • Experience working in a media agency within PPC/Google Ads/Search
  • Experience with Google Campaign Manager (CM) and DV360
  • Experience in management of digital accounts with ROI focus (ecommerce space)
  • Knowledge of Google Analytics and data interpretation

Incubeta Company Values:

  • Earn Trust: Focused on maintaining and increasing customer focus
  • Help Others Succeed: Makes an active contribution to a joint result or to resolving problems or conflicts
  • Dare to Lead: Is willing to improve individual performance and stimulate others to act accordingly
  • Exceed Expectations: Carries out tasks without help from others and aims to achieve more than the basic requirements


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