Customer Experience Specialist

4 days ago


Randburg, Gauteng, South Africa Humankind Group Full time
About this Opportunity

This role is responsible for contributing to the organization's goals by ensuring the effective planning and execution of Customer Marketing Strategy and against set objectives, targets, and budgets. The Marketing Automation Specialist will maximize customer value through engagement across channels with the purpose to create customer loyalty and advocacy, increase retentions, increase share of wallet, and longer survival rate for higher customer Lifetime Value (LTV).

Main Tasks
  • Develop and manage customer engagement journeys and marketing campaigns across all channels on the Marketing Automation Platform.
  • Collaborate with stakeholders for the strategic planning, development, and timely execution of integrated marketing campaigns to build brand awareness, drive acquisition, retention, and customer lifetime value.
  • Provide technical guidance when required on how to plan, organize, prioritize, and oversee activities to efficiently meet business objectives.
  • Ensure consistency across campaigns in strategy, creative assets, and design, messaging.
  • Run A/B tests on campaigns and landing pages to optimise performance.
  • Track campaign and program results and report metrics, and tweak workflows accordingly.
Essential Skills
  • Bachelor's Degree or equivalent in Marketing Management or Customer Relationship Management.
  • Diploma or equivalent on Marketing Automation strategy and implementation.


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