Senior Digital Marketing Insights Specialist

1 month ago


Cape Town, Western Cape, South Africa Initiate International Full time

We are seeking a highly skilled Senior Digital Marketing Insights Specialist to join our team at Initiate International in Cape Town. This is an exciting opportunity for a data-driven professional to optimize customer acquisition efforts and drive business growth.

About the Role

The ideal candidate will be responsible for analyzing and interpreting large datasets to inform strategic marketing decisions, ensuring maximum ROI from digital channels. Key responsibilities include:

  • Developing and maintaining comprehensive dashboards and reports using Google Analytics and other tools
  • Identifying trends and insights that inform campaign optimization and improve conversion rates
  • Collaborating with cross-functional teams to ensure seamless execution of marketing strategies
  • Staying up-to-date with industry trends and best practices in digital marketing analytics
Requirements

To succeed in this role, you will need:

  • A Bachelor's Degree in Marketing, Business Analytics, Data Science, or a related field
  • 3+ years of experience in performance analysis, preferably in digital/acquisition marketing
  • Advanced skills in Google Analytics, Tableau, Power BI, or similar tools
  • In-depth knowledge of PPC, SEO, paid social, and affiliate marketing metrics
  • Strong problem-solving skills and ability to work independently and collaboratively

Salary: R750,000 - R1,000,000 per annum



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