Digital Marketing Insights Specialist
1 month ago
We are seeking a highly skilled Digital Marketing Analyst to join our team in Cape Town. As a subject matter expert in digital measurement, web analysis, and conversion rate optimization, you will be responsible for providing technical expertise to the marketing team.
Main Responsibilities:
- Implement and maintain Google Tag Manager for optimal performance
- Set up and configure Google Analytics 4 for accurate data insights
- Create interactive reporting views in Google Data Studio to inform marketing decisions
- Integrate Google BigQuery with Google Analytics and Looker Studio for enhanced data analysis
You will work closely with our clients in the retail industry to develop business reports that surface actionable insights.
About YouTo succeed in this role, you will have:
- A degree in Marketing, Business Management, or Statistics
- At least 3 years of experience in digital analytics environments
- Strong knowledge of web analytics platforms, including Google Analytics, Search Console, Facebook Analytics, and Google Data Studio
- Expertise in leveraging digital marketing channels, tag management tools, and data layer implementations
- Proven ability to use BigQuery as a data source
The ideal candidate will possess excellent analytical and communication skills, with the ability to work independently and collaboratively within a team.
We estimate the salary for this position to be around R350,000 - R450,000 per annum, depending on experience.
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