Senior Digital Marketing Specialist

5 days ago


Cape Town, Western Cape, South Africa The Legends Agency Full time

We are seeking a highly skilled Senior Digital Marketing Specialist to join our team at The Legends Agency in Cape Town.

The ideal candidate will have a strong background in SEO and digital marketing, with a proven track record of driving targeted traffic for clients across multiple brands and continents.

Key Responsibilities
  • Develop and implement comprehensive SEO strategies to improve search engine rankings and drive organic traffic, working closely with the Web Design and Communications teams to align efforts with business objectives.
  • Collaborate with colleagues to optimize performance using data-driven insights, and produce regular SEO reports on traffic, leads, and performance.
  • Conduct and monitor keyword research to inform content strategies and boost traffic, lead generation, and conversions.
  • Manage and implement tracking via Google Tag Manager, Google Analytics, and Matomo Analytics, and execute on-page and off-page SEO tactics to drive results.
  • Update and manage Google/Bing Business Profile listings, and plan and manage campaigns on Instagram and Facebook.
Requirements
  • Bachelor's degree in Marketing, Business, or related field.
  • Minimum 3 years of experience in an SEO Manager or similar role, with proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, and Microsoft Excel.
  • Strong understanding of search engine algorithms and ranking factors, with excellent analytical, problem-solving, and organizational skills.
  • Native-level fluency in English is required, with French being a plus.
What We Offer

A competitive salary of R650,000 per annum, reflecting the company's commitment to attracting top talent and investing in its employees' success.



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