Senior Digital Marketing Strategist

2 weeks ago


Cape Town, Western Cape, South Africa Kasselman Associates Full time

About the Role

Kasselman Associates is seeking a skilled and strategic Senior Digital Campaign Manager to lead and optimize our online marketing campaigns. This role is ideal for someone who thrives in a fast-paced environment and has a strong understanding of digital marketing strategies across various platforms.

Key Responsibilities

Develop, execute, and manage end-to-end digital marketing campaigns across multiple channels (social media, email, PPC, display, and SEO).

Analyze campaign performance data and provide actionable insights to optimize ROI.

Collaborate with the creative and content teams to ensure campaigns are engaging and on-brand.

Manage budgets, track expenditures, and ensure campaigns stay within the allocated spend.

Identify and implement opportunities for campaign growth and efficiency.

Stay up to date with industry trends and emerging digital marketing technologies.

Requirements

5+ years of experience in digital marketing campaign management.

Proven track record of successfully managing large-scale digital campaigns.

Proficient in using marketing tools and platforms (Google Analytics, Facebook Ads Manager, Google Ads, HubSpot, etc.).

Strong analytical skills and experience with data-driven decision-making.

Excellent project management skills with the ability to multitask and prioritize.

Strong communication and presentation skills.

Ability to work independently and collaboratively in a fast-paced environment.

Preferred Qualifications

Experience in managing campaigns for digital marketing or advertising agencies.

Knowledge of marketing automation tools and CRM systems.



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